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ABS-CBN Primetime Shows Grab Lead in Metro and Mega Manila

Mara Clara, Mutya, & Imortal are PHL's top 3 most-watched TV programs.

When it comes to TV shows on primetime, ABS-CBN’s teleseryes remain the most popular among viewers nationwide, including Mega Manila where GMA used to lead in TV ratings.

Kantar Media/TNS data for Feb 1 to 15 show that ABS-CBN’s “Mutya,” “Mara Clara,” and “Imortal” consistently beat “Dwarfina,” “Machete,” and “I Heart You Pare” in Metro Manila, Mega Manila, and the entire country.

Leadership in primetime television is important because television viewing is at its highest in the evening. February’s figures would show that ABS-CBN had more viewers than any other TV network in across the country as it enjoyed a 40% audience share or nine points higher than GMA’s 31%.

Interestingly, GMA lost its leadership in Mega Manila primetime to ABS-CBN’s “Mara Clara” that topped all shows with an average rating of 27.6%. GMA’s “Machete” could only hit 20.6%. The other ABS-CBN shows did better than GMA such as “Mutya” (23%) vs “Dwarfina” (22.2%) and “Imortal” (21.6%) vs “I Heart You Pare” (20.2%).

The trend is the same in Metro Manila with more households tuning in to ABS-CBN’s primetime offerings. “Mara Clara” remained on top with an average rating of 28.6% vs “Machete” with a mere 19.4%. “Mutya” (23.7%) rated higher than “Dwarfina” (20.9%). And “Imortal” (23.6%) had more followers than “I Heart You Pare”(19.4%).

Nationwide, ABS-CBN pulled away from competition. “Mara Clara” is the country’s number one program with an average rating of 34.8%, which is more than twice the rating of GMA’s “Machete” (17.1%). “Mutya” rated an average of 31.4% vs. GMA’s “Dwarfina” (18.3%). ABS-CBN again enjoyed a double-digit lead with “Imortal” (26%) beating “I Heart You Pare” (15.9%).

In February, ABS-CBN has not only maintained its national leadership in TV ratings but it has wrestled the primetime TV leadership in Mega Manila from GMA.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

50 Comments on ABS-CBN Primetime Shows Grab Lead in Metro and Mega Manila

  1. tawa ako ng tawa sa tuwa kasi malinaw at klaro abs-cbn no.1 di tulad sa agb lutong macau lol.

  2. @ ka2″long”

    Baka ikaw ang uto uto at die hard fans ng kaputol. Kasi ganun lang kaputol ang pinag aralan mo madaling maniwala sa kasinungalingan. heheheeheh

  3. Feb 20, 2011 #PartyPilipinas 6.4% #ASAP Rocks 4.1%. Eh ang JOLOGS naman kasi ng mga production at so so singers ng ASAP. bwahahahahahahahahahahahahahahahahaha!

  4. kapusucks_allthetime // February 21, 2011 at 11:10 pm //

    sabi ni long: So KUMUSTA the The Price is RIght, TV Patrol at Green Rose? bwahahahahahahahahaaahahaha!

    ——–
    Kamusta naman ang big budgeted daw kuno na Dwarfina? Machete? I Heart Pare?
    Kung masasagot mo yan, baka masagot ka din namin. Hhahaa.

  5. @ ka2″long”

    Ang ABSCBN hindi na kailangang ipangalandakan number1 sila. Kasi tao na mismo nagsasalita number1 ang ABS. Ang GMA puro hangin ang alam kahit hindi naman at ang lakas parin magmayabang.

  6. maganda nman the price is right! ok lang din hyy at green rose!

  7. TAWANG TAWA talaga ako sa article na to. hindi masabi ng KANTAR na overall winner ang ABSCBN dahil yan lang ang show nilang nagrerate. Pwede mag sign off ang ABS mula umaga hanggang hapon tapos on air sila pag Mutya hanggang Imortal tapos sign off uli. bwahahahahahahahahahahahahahahahahahaha!

  8. kapusucks_allthetime // February 21, 2011 at 11:07 pm //

    Alam niyo ba mga Kapusucks na ang Ads sa ABS_CBN vs. GMA eh 4:1 ang ratio? Hahaha.. Paano yan?

  9. tama ka dun 38..

  10. KapAMILya r0cks! Tlaga..! Go kapamilya!!! Iloveu.

  11. So KUMUSTA the The Price is RIght, TV Patrol at Green Rose? bwahahahahahahahahaaahahaha!

  12. kapusucks_allthetime // February 21, 2011 at 11:05 pm //

    Pero dont worry mga Kapusucks, kasi ang balita, may bago na naman TV ratings ang AGB partnership with GMA. For sure, tataas na naman kayo. Hhahaaa… Good luck. Pero sooner or later, malalaman din naman kung sino ang sikat at kumikita. Watch out, DIGITAL NA ANG BUONG PILIPINAS> YAHOOOO.. Confident kaming mga Kapamilya na Kami ang NUmero Uno nyan. Maghanda na Kapusucks ng maraming Ampalaya.

  13. True na 3 lang ang panalo ng chakamilya

    pero isipin nyo nalang tig kakalahati more than 10% lamang so talagang lamang sila by almost 35 points bawing bawi nila ang talo nila sa lahat ng other shows nila

  14. pansinin nyo yung lamang ng rating halos kalahati sa daytime konti lang yung lamang!

  15. kapusucks_allthetime // February 21, 2011 at 11:01 pm //

    Masakit tanggapin mga Kapusucks na ang lahat ng kamalasan ay nararanasan niyo. Syempre, ang karma nga naman. End of 2010 – Nalugi ang QTV niyo… Tapos di pa ganun ka impressive income niyo. Hala, paano nato, eh 1Q of the year, walang wala ang programa sa primetime slot. Heto pa naman ang nagpapayaman kay Gozon. Tsk tsk tsk.

  16. charoteelopez // February 21, 2011 at 11:01 pm //

    so aside from those three top(?) programs of abias-cbn, ano pa pinagkaka-abalahan ng mga kapalmilya???? saan source uli yan???

  17. i hate kapuso. So much mga gurang na un artist nla.bwahahaha kapamilya ur da best tv station

  18. gogogo! kapamilya!

  19. HYY, The PRICE Is Right at Green Rose lagapak lahat sa PILOT episode hanggang ngayon. so paano babawi ang ABSCBN nyan. LAOCEAN DEEP na si KRIS A? bwahahaahahahahahahahahahahahahahah!

  20. kapusucks_allthetime // February 21, 2011 at 10:58 pm //

    Alam niyo mga Kapusucks, basahin niyo ang headline ng report. YUn ang subject ng report so dapat eexplain. Consistent.. Hindi katulad ng mga press release ninyo, mmay headline nga pero walang consistency. tapos hindi pa kumpleto ang datos. ano ba yan!!!

  21. kapamilyakapuso // February 21, 2011 at 10:58 pm //

    @25,TAMA KA,NATATARANTA NA ANG DOS.TULAD DIN NG MGA KAPAMILYA FANS NA NAGWAWALA NA DAHIL HINDI MATANGGAP ANG PAGKATALO.NAKAKAHIYA ITONG ARTICLE NA ITO,3 SHOWS LANG IPINAKITA PARA KUNWARI PANALO SILA.UNG ILAN DITO NA NAKAPAMILYA,KUNWARI TUWANG-TUWA NAMAN PERO SA LOOB,NAHIHIYA NA RIN.TOINK!

  22. tatlo nga lang pero kalahati nman yung lamang!

  23. BIDABEST KAPAMILYA HAHAHA ANG ATSWETE NILA TINALO PA ANG IDOL LOLZZZZZZ BWAHAHAHAHAH

  24. Mga BOBO at TANGA talaga mag analyze tong mga die hard fan KAPAMILYA. KAHIT KANTAR hindi masabi na number 1 ang ABSCBN Nationwide dahil tatlo lang ang panalo nilang shows. Lahat na ng shows GMA na ang may hawak. So paano nalang kung matapos ang MARA CLARA? Im sure 5 years uli yan. bwahahahahahaahaahahahahahahahahahahahaha!

  25. Galing tlga kpamilya

  26. charoteelopez // February 21, 2011 at 10:53 pm //

    as usual based from kantarmilya ratings..haisstt now, ang abias-cbn ang nataranta sa paglabas ng standing (kuno) daw nila hahahahaha

  27. kapamilyakapuso // February 21, 2011 at 10:53 pm //

    @19,TANGA MO NMN.KOREANOBELA LANG BA ANG NAGRARATE NA SHOW NG GMA7?HAHHA.

    @20,TAMA KA,MAY KARMA.NAKARMA NA ANG DOS.TATLONG SHOWS NA LANG LUMALABAN.TATLONG-TALO NA TLGA.

  28. BWAHAHAHAHA MATAAS NGA SA DAYTIME IMPORTANTE BA ANG TANONG? TANGA TLGA MATAAS NGA ANG RATING NGMAMARKA BA SA MGA NANONOOD? WALEY!!! KYA NGA AFTER 3 MONTHS TINATAPOS UNG SHOW NILA KAHIT MATAAS RATING KASI HINDI TOTOO UNG RATINGS AT HINDI MAGMARKA SA MANONOOD! AFTER NG SHOW DI NA KILALA

  29. kapusucks_allthetime // February 21, 2011 at 10:50 pm //

    andyan na naman si Long ranger. Namumula na for sure ang ilong dahil sa ka bitteran. Hahaha… Bidabest 2011 talaga. Tapos, March 7, ‘Minsan Lang Kita Iibigan” na. Ai naku, Ilalaban nila sa Captain Barbell. Syempre, may 1 week na hype tapos waley na din. Hahaha.. Diba Machete Asuete at Dwarfina Pinya? Wahhahaa..

  30. Phenomenal Star // February 21, 2011 at 10:48 pm //

    Imortal?? Ewww! Pwe! Pokpok kaya ang bidang babae dyan!

  31. MACHETE MAIKSI PA SA IDOL BWAHAHAHAHAHAH SABI NGA NI MARA MGDASAL KA NG TAIMTIM DAHIL ANG KARMA PARANG WIFI AHAHAHAHA

  32. LEADING NGA EH BOBO? pinagmamalaki nyo yung dalawang koreanovelas na nangunguna sainyo ang tanong gawa ng gmewwwww yun ? ang kapal naman! hahaysss nakakahiya!

  33. pansin ko lang sa STARMO at PEP sites, parati na lang sila meron article about who’s TV shows rate better para lang pagusapan ng mga netizens mga articles nila! kaya ang labas lalo lang nagpapaalma sa mga TV viewers! hayyy! only in the philippines! results…neverending tirahan at batuhan ng mga opinyong walang kwenta among TV fanatics! kaloka!

  34. HINAMPAS SA BUNTOT NI MUTYA AT INILUNOD,SINAMPAL AT NILAMPASO NI MARA AT CLARA AT KINAGAT NG MGA LOBO AT VAMPIRE // February 21, 2011 at 10:46 pm //

    hahahahahaha.ibinaon sa hukay habang humihinga pa.haha

  35. kapamilyakapuso // February 21, 2011 at 10:45 pm //

    NATATARANTA NA TLGA ANG ABS-CBN.NAKAKATAWA.IMAGINE,TATLONG SHOWS LANG ANG IBINIDA.HAHAHAHA.ITO ANG DAPAT NA PUNAHIN NG MGA KAPAMILYA.NAKAKAAWA NA TLGA ANG DOS.CONDOLENCE!

  36. DUE TO GMA'S TELEBABAD POOR RATING, TEMPTATION OF WIFE!! SOON TO HIT PRIMETIME!! MACHETE mas MAIKSI pa sa IDOL!! // February 21, 2011 at 10:44 pm //

    ewan nabasa ko lang sa isang WEBSITe

  37. magpapalabas nanaman ang agb nyan ng matataas na ratings ng gma.naku.maglusi nalang kayo

  38. no wonder bawing bawi sa ads ang kapamilya kahit talo sila sa daytime di nila kayang talunin ang pinaka importanteng oras sa buong araw!!!

  39. ANG MGA MABAHONG NGUSO MAGSILABASAN NA AT IBUYANGYANG NA ANG UMU0S0K NA NGUSO // February 21, 2011 at 10:41 pm //

    hahahaha.lagapak na ang gma.

  40. wag mgtangatangahan huh!!!! bwahahahaha bidabest kapamilya!

  41. congrats ABS CBN…iba tlga mgbgay ng serbisyo ang mga kapamilya!!!this is shown not only on their shows but also with other aspects…mapa pelikula man…albums…concerts…magazine…da best!!!ms lmkas p dhil s mga sister networks nila like studio 23, myx, ANC…and others…too many to mention!!!just keep it up ABS…wag pansinin ang mga praise release ng iba…sarili lng nla niloloko nila s pagsabing number 1 cla!!!

    iba MAGMAHAL ang KAPAMILYA!!!

  42. #1
    wag bitter..khit d maganda ang ratings ng ibang shows ng ABS nsa kanila ang top three shows n pinapanood ng madlang people..harhar

  43. Cnung maysabing mka GMA ang Bagui0 and n0rthern luz0n? Magrand0m d0or t0 do0r ‘caught in the act’ sila para malaman nla na abs-cbn d0minates here in the highlands!

  44. and hows the rest of ABSCBN shows? TALO! Yung tatlo lang ang ibinalita nila dahil yan lang ang panalo nila. So sinong overall winn… …
    ====

    isang tanga na ngpupumilit! di kasi ngbabasa prime nga diba pinaka importanteng oras para sa mga advertisers bobo!!!!

  45. Cnung maysabing mka GMA ang Bagui0 and n0rthern luz0n? Magrand0m d0or t0 do0r ‘caught in the act’ sila para malaman nla na abs-cbn d0minates here in the highlands!

  46. primetime is the most important time of the day kaya no wonder ang daming ng abs. congratz!!!

  47. Bkit my plug ang GMA na no.1 cla??? pang mind set ba sa mga advertiser na wla ng trust sa knla?

  48. kudos bidabest kapamilya!!!! ang bitter mglalabasan na!!!! galing mgexplained ng abscbn tlgang maiintindihan mo wlang halong panlilinlang bwahahhaha

  49. yan ang tatak kapamilya.. number 1 yan nationwide..

  50. and hows the rest of ABSCBN shows? TALO! Yung tatlo lang ang ibinalita nila dahil yan lang ang panalo nila. So sinong overall winner? GMA! Number 1 in National, Metro Manila at Mega Manila. AMININ!
    bwahahahahahahaahahahahahahahahaha!

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