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ABS-CBN Primetime Shows Grab Lead in Metro and Mega Manila

Mara Clara, Mutya, & Imortal are PHL's top 3 most-watched TV programs.

When it comes to TV shows on primetime, ABS-CBN’s teleseryes remain the most popular among viewers nationwide, including Mega Manila where GMA used to lead in TV ratings.

Kantar Media/TNS data for Feb 1 to 15 show that ABS-CBN’s “Mutya,” “Mara Clara,” and “Imortal” consistently beat “Dwarfina,” “Machete,” and “I Heart You Pare” in Metro Manila, Mega Manila, and the entire country.

Leadership in primetime television is important because television viewing is at its highest in the evening. February’s figures would show that ABS-CBN had more viewers than any other TV network in across the country as it enjoyed a 40% audience share or nine points higher than GMA’s 31%.

Interestingly, GMA lost its leadership in Mega Manila primetime to ABS-CBN’s “Mara Clara” that topped all shows with an average rating of 27.6%. GMA’s “Machete” could only hit 20.6%. The other ABS-CBN shows did better than GMA such as “Mutya” (23%) vs “Dwarfina” (22.2%) and “Imortal” (21.6%) vs “I Heart You Pare” (20.2%).

The trend is the same in Metro Manila with more households tuning in to ABS-CBN’s primetime offerings. “Mara Clara” remained on top with an average rating of 28.6% vs “Machete” with a mere 19.4%. “Mutya” (23.7%) rated higher than “Dwarfina” (20.9%). And “Imortal” (23.6%) had more followers than “I Heart You Pare”(19.4%).

Nationwide, ABS-CBN pulled away from competition. “Mara Clara” is the country’s number one program with an average rating of 34.8%, which is more than twice the rating of GMA’s “Machete” (17.1%). “Mutya” rated an average of 31.4% vs. GMA’s “Dwarfina” (18.3%). ABS-CBN again enjoyed a double-digit lead with “Imortal” (26%) beating “I Heart You Pare” (15.9%).

In February, ABS-CBN has not only maintained its national leadership in TV ratings but it has wrestled the primetime TV leadership in Mega Manila from GMA.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

17 Comments on ABS-CBN Primetime Shows Grab Lead in Metro and Mega Manila

  1. mariananaggal rivera // February 24, 2011 at 12:00 am //

    Mga chimay lang kasi nanonood sa hapon kaya para sa GMA yung timeslots na yun… isama mo na mga walang trabaho, mga out of school youth… mga basurero, mga taga=squatter… gosh! Kanguso is obviously for Cheap people! walang kwenta!!!!

  2. ilan ba ang nagrate na programa sa abs tatlo lang ata?

    ang yayabang nyo na….right kris?

  3. to #507

    ngawa ka ng ngawa lampaso naman ang mga programa nyo sa hapon and take note not only korean novela, gma drama doing well…

  4. Angel Locsin No. One // February 23, 2011 at 8:42 pm //

    Natuloy pala ang date ni angel at Phil last sat. sa Taguig City Firing Range lol.

  5. ABS no. 1

  6. magmahalan tayo mga kapatid…wag nating hayaang magkasira sira tayo ng dahil lng as lecheng ratings na yan…sa kanila na yan…hindi naman natin makakain yan ni di tayo makaka-kuha ng datung dyan…napaka-babaw ng debate na ito…ang babaw!!! mga kapatid let us go with peace…just saying pero isipin mo a…ang babaw nga di ba? 🙂

  7. kung ma-bankrupt man ang GMA o ABS so be it…tuloy tuloy pa rin ang buhay…wag kasing pagtuunan ng napaka-bonggang pansin ang lecheng rating na yan…sa kanila na yan…kanilang kanila basta tayo kung saan ang taste natin dun tayo…tigilan na yan…sobra na…OA na…kababawan na…ang babaw!!! just saying mga kapatid… 🙂

  8. magmahalan tayo mga kapatid at wag magpalamon sa lecheng rating na yan…magka-isa tayo dahil tayo’y pilipino…world peace!!! eheheh…di nga…bati bati na tayo… 🙂

  9. nood ulit kayo ng imortal para maging n1 naman pleas ngayong bampira na c matteo

  10. ayaw pang tanggapin kasi ng mga kanguso natalunan sila,.
    IMORTAL,MARA CLARA,MUTYA,YAN ANG MALAKING TINIK SA MGA KANGUSO.. NAPAPAPRANING NA ANG MGA KANGUSO KUNG PANU NILA TATALUNIN ANG PRIMETIME NG KAPAMILYA… NAG IISIP SILA KUNG ILA2BAS NABA NILA ANG PINAGMAMALAKI NILANG CAPTAIN BARBELL AT AMAYA O HIHINTAYIN NA LANG MUNA NILA MATAPOS ANG 3 BIGATIN SA PRIMETIME..
    BAKA KASI KUMAIN LANG NG ALIKABOK ANG AMAYA NA PEKESERYE AT CAPTIN BARBELL NILA EH KAPAG SINABAY SA 3 BIGATIN NG PRIMETIME NG KAPAMILYA….

  11. pakibasa KAPUSO! // February 23, 2011 at 12:40 am //

    anu naman pinagyayabang ng kapuso?!?!+ e yung top raters nila koreanobelas and EB di naman sila gumagawa o gumawa, eb bumibili lang ng timeslot sa kanila e panu kung lumipta sila sa TV5?!?!? panu kayo kung tapus na yung TEMPATATION OF A WIFE ba yun na, ewan ko anu?!?! di ako aware kasi nandito ako sa saudi arabia na TFC ABS-CBN lang pinapanood namin, solid kapamilya kami d2! LAOS ANG GMA PENOY TV dito! tns kantar TUNAY!

  12. 490, LONG, kapamilyakapuso magsitigil na kayo // February 23, 2011 at 12:09 am //

    nakakahiya na ang mga comments ninyo ha.

  13. royal teen couple? // February 23, 2011 at 12:00 am //

    Im not sure with being royal pero for how many shows na pinagsamahan nila. Ilan lang ba ang nag-click at tinangkilik ng masa. Ito pa lang yatang Nita Negrita. Well, I guess that’s because I never heard of any of their projects. But the guy who started out in ABS-CBN has the making of becoming a good actor. So as Barbie, she can become a good primetime actress. Given the right training and good programs for her to showcase her talent.

  14. nahiya na si LONG,,,

    bobo mga kanguso,

    “INFERNESS”

  15. @490,

    patunay lang yan d ka nag-iisa.

    may kasama ka LONG..

    “INFERNESS”.

    hahaha!

  16. @490,

    maniniwala na sana ako,

    “INFERNESS”,

    kakahiya..

  17. @490

    wow! another ricsky, gma supreme wannabe..

    the new member in there family, LONG

    “INFERNESS”

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