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ABS-CBN Wins National TV Ratings Year-to-Date

Posted on February 15, 2011 by ABS-CBN // 368 Comments

ABS-CBN Corporation, the country’s largest multimedia conglomerate, continues its winning streak since the start of 2011 with its locally-produced primetime programs leading the nationwide ratings.

According to Kantar Media/TNS, ABS-CBN led primetime TV with an average audience share of 40 percent or nine points higher than GMA’s 31 percent and TV5’s 16 percent for the period of Jan 1 to Feb 14.

Kantar Media/TNS data also show that ABS-CBN obtained a bigger average audience share of 36 percent for the same period (Jan 1 to Feb 14), which is higher than GMA’s 34 percent and TV5’s 13 percent.

According to ABS-CBN Corporate Communications head Bong Osorio, ABS-CBN primetime shows are doing so well that its drama series “Mara Clara” has wrestled the Mega Manila leadership from GMA on primetime.

Osorio noted that ABS-CBN’s top raters are all network-produced programs such as “Mara Clara,” “Mutya,” and “Imortal,” while GMA’s top raters are either produced by a blocktimer or a canned Korean series.

“ABS-CBN remains to be the national leader year-to-date (Jan 1 to Feb 14) without excluding some days based on the Kantar Media/TNS ratings data,” he said.

For the month of January 2010, ABS-CBN led in the national, balance Luzon, southern Luzon, Visayas, and Mindanao TV ratings.

For Balance Luzon, ABS-CBN obtained a 39% audience share, which was higher than GMA’s 35%.

More than half of the homes in Southern Luzon tuned in to ABS-CBN (56%) than GMA (25%).

In the Visayas, the number of Kapamilya homes was more than twice the number of Kapuso homes. 53% of the homes in the Visayas watched ABS-CBN shows while only 24% watched GMA.

In Mindanao, almost six out of ten homes watched ABS-CBN (55%) compared to only 19% watching GMA.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

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50 Comments on ABS-CBN Wins National TV Ratings Year-to-Date

  1. KantarMasCredibleKesaAGB // February 15, 2011 at 8:58 pm //

    I believe this more than AGB, AGB has their mouth shut when accused about manipulation but still has the courage to do research.

  2. alex g // February 15, 2011 at 8:58 pm //

    very well said @ 44

  3. shane // February 15, 2011 at 8:54 pm //

    subscription is better than partnership, ang AGB at GMA ay tandem in partnership kaya kung sa patimpalak, GMA ang nagjujudge sa sariling nitong paligsahan. yun yun!

  4. alex g // February 15, 2011 at 8:53 pm //

    FYI:

    May Pending Case ang AGB-NEILSEN sa isang TV station sa USA.

    That’s the Fact!!!!!!!!!!!!!

  5. shane // February 15, 2011 at 8:52 pm //

    Mura na ang isda ngayon kaya mura na rin ang sardinas, kaya naging mataas na rin rating ng GMA.. GMA mas mabaho pa kayo sa sardinas

  6. hayy salamat nandito na ang REGULAR at CREDIBLE na kantar // February 15, 2011 at 8:50 pm //

    yun na!

  7. kapamilyakapuso // February 15, 2011 at 8:49 pm //

    kaya pala tanging ang abs-cbn lang ang subscriber,hehe ang tanging naniniwala sa rating na ito kaya ang mga fans kuno ng dos ay todo paninira sa agb.hehe.since 2009 pa ang kantar ngunit bakit hanggang ngayon ay abs-cbn lang ang natatanging subscriber?

  8. bash // February 15, 2011 at 8:49 pm //

    Tama ka kim at sa mga nagcocomment dito, please keep on commenting positive dahil napansin kong binabatikos na ng mga fellow-kapamilya natin ang kabilang thread. ahahaha, FTW ABS.

  9. bash // February 15, 2011 at 8:48 pm //

    Tama ka kim at sa mga nagcocomment dito, please keep on commenting positive dahil napansin kong binabatikos na ng mga fellow-kapamilya natin ang kabilang thread. ahahaha, FTW ABS

  10. kim // February 15, 2011 at 8:46 pm //

    so eto ang basehan pala ng advertisers kaya kinukulang ang ads ng GMA, sa ABS loaded with ads. puro na rin kapamilya stars kinukuha ng advertisers kasi nga mas sikat. go go go kapamilya

  11. PiK-NiK // February 15, 2011 at 8:46 pm //

    MARA CLARA NA PO MGA KAPUSO AT KAPAMILYA., HEHEHE BUONG PILIPINAS,, NAKATUTOK NA!.,

  12. nice! // February 15, 2011 at 8:46 pm //

    FYI! bago magsalita na abs-cbn lang ang subscriber ng TNS KANTAR,magresearch muna.

  13. KantarMasCredibleKesaAGB // February 15, 2011 at 8:44 pm //

    This only shows that two different research company have different results, for we all know that AGB had already manipulated the ratings and so Kantar has now the credibility on its survey.

  14. shane // February 15, 2011 at 8:42 pm //

    eto ang tunay, AGB GMA tandem ang basura, sobrang baho pa kesa sardinas na pinamigay nila

  15. bash // February 15, 2011 at 8:42 pm //

    wala na akong tiwala sa AGB since nung namigay sila ng sardines, sa kantar na ako naniniwala, go ABS

  16. mga tanga lang naniniwala // February 15, 2011 at 8:41 pm //

    mga taga bundok lang naniniwala dito… yuck.. ang basurang istasyon…

  17. bash // February 15, 2011 at 8:40 pm //

    yes yes yes, panalo parin tayo kapamilya.. hinihintay ko ang ratings ng Kantar para sa Greenrose at HYY nung lunes.

  18. utt // February 15, 2011 at 8:39 pm //

    ABS pa rin, nationwide!

  19. PiK-NiK // February 15, 2011 at 8:39 pm //

    SAPOL NA SAPOL ANG AGB-GMA DITO AH, HEHEH,,

  20. PiK-NiK // February 15, 2011 at 8:37 pm //

    CREDIBLE TALAGA ANG KANTAR KASI HINDI NAMIMILI KUNG ANUNG DATE LANG ANG PAGBABASEHAN,

  21. alex g - ABS-CBN’s top raters are all network-produced programs such as “Mara Clara,” “Mutya,” and “Imortal,” while GMA’s top raters are either produced by a blocktimer or a canned Korean series. // February 15, 2011 at 8:33 pm //

    hello there gma!?!?!?!?

    where na u?

    here na me!!!!

  22. Anonymous // February 15, 2011 at 8:33 pm //

    Mas credible ‘to… kaysa sa iba…

  23. alex g - ABS-CBN’s top raters are all network-produced programs such as “Mara Clara,” “Mutya,” and “Imortal,” while GMA’s top raters are either produced by a blocktimer or a canned Korean series. // February 15, 2011 at 8:32 pm //

    mega manila na, nationwide pa, saan ka pa!?!?!?!?

    ABS Rocks!

  24. """w/o excluding some days""" // February 15, 2011 at 8:32 pm //

    ABS-CBN remains to be the national leader year-to-date (Jan 1 to Feb 14) – “””without excluding some days””” – based on the Kantar Media/TNS ratings data……………………………………natamaan ba kayo GMA Network dba style nila is nilalabas lng nila yung ratings na cla ang no. 1=)………

  25. alex g - ABS-CBN’s top raters are all network-produced programs such as “Mara Clara,” “Mutya,” and “Imortal,” while GMA’s top raters are either produced by a blocktimer or a canned Korean series. // February 15, 2011 at 8:31 pm //

    o mega manila lamang na abs, nationwide pa! grrrrrr

  26. the ratings company na abs cbn ang nagiisang subscriber hahaha, basura! // February 15, 2011 at 8:31 pm //

    Ngek buhay pa pala tong kumpanyang to? Kelan uli magiiba ng name to?

  27. alex g - ABS-CBN’s top raters are all network-produced programs such as “Mara Clara,” “Mutya,” and “Imortal,” while GMA’s top raters are either produced by a blocktimer or a canned Korean series. // February 15, 2011 at 8:31 pm //

    panu ba yan mga kanguso? ano alibi?

  28. PiK-NiK // February 15, 2011 at 8:29 pm //

    TAMA SI BONG OSORIO,DI GMA ANG NAG PRODUCED NG MGA TOPRATER SA DAYTIME, (E.G. EB,TOW,ETC) HEHEHE,,

  29. imortal parin bongga // February 15, 2011 at 8:28 pm //

    imortal parin ang the best sa lahat

  30. PiK-NiK // February 15, 2011 at 8:27 pm //

    MAY TV5 BA SA MINDANAO? HEHEHE PANG MANILA LANG MUNA ANG TV5.

  31. PiK-NiK // February 15, 2011 at 8:25 pm //

    ITO ANG MAY CONSISTENCY! HINDI LULUBOG LILITAW!

  32. Anonymous // February 15, 2011 at 8:19 pm //

    congrats again kapamilya ang gaganda po ng primetime show niyo po lalo na yung mara clara

  33. Anonymous // February 15, 2011 at 8:18 pm //

    two months na lang ang machete poor kasi ang ratings hindi napataob ang mara clara!!

  34. ANR // February 15, 2011 at 8:16 pm //

    TUNAY NA NUMBER ONE- ABS-CBN!

  35. anthony // February 15, 2011 at 8:13 pm //

    i wonder kung anu na naman ang sasabihin ng die-hard fans ng gma, syempre bitter na naman, wala namang maganda sa mga insecure na tao..

  36. TO kapamilyakapuso // February 15, 2011 at 8:12 pm //

    They didnt mention any co. because in the PHIL only fvew subscribe to KANTAR because thier main subscribers are CORPORATIONS abroad. AGB has more LOCAL CLIENT but FEW INTERNATIONAL where as KANTAR is OPPOSITE, very few LOCAL CLIENT while most of its SUBSCRIBERS are INTERNATIONAL

  37. TO #9 // February 15, 2011 at 8:11 pm //

    CGE SABIHIN NATIN NA MAS CREDIBLE ANG AGB….DAHIL SA “MARAMI CYANG SUBSCRIBERS”…DI BA PUMASOK SA ISIP MO NA “PWEDENG” DAYAIN NG GMA ANG RATINGS DAHIL “MARAMI CLANG KAKOMPITENSYA?”

  38. Anonymous // February 15, 2011 at 8:09 pm //

    ajajaja ANG ABS PRIMETIME LANg ANG GMA UMAGA HANGGANG HAPON # 1

  39. bicolana // February 15, 2011 at 8:08 pm //

    go kapamilya no.1 po kayo dito sa bicol!

  40. xxx // February 15, 2011 at 8:07 pm //

    kahit anong sabihin ng GMA, wala clang laban sa primetime pag NATIONWIDE na ang pinaguusapan.,.

  41. Kate // February 15, 2011 at 8:06 pm //

    Congrats ABS-CBN..We will always be a kapamilya…

  42. kapamilyakapuso // February 15, 2011 at 7:58 pm //

    SA PRESS RELEASE,WALANG NABANGGIT NA IBANG SUBSCRIBER SA KANTAR KUNDI ABS-CBN LANG KUMPARA SA AGB NA ANG DAMING SUBSCRIBER.NGYON,ALIN SA DALAWANG SURVEY FIRM ANG MS KAPANI-PANIWALA?

  43. ito ang tunay! // February 15, 2011 at 7:58 pm //

    gogogo!

  44. Anonymous // February 15, 2011 at 7:57 pm //

    CONGRATS KAPAMILYA SHOW!!

  45. solid kapamilya // February 15, 2011 at 7:52 pm //

    congrats! galing talaga ng kapamilya. 99 percent of our tv viewing are with abs-cbn. panalo talaga kapamilya nationwide and worldwide.

  46. Imortal fever // February 15, 2011 at 7:51 pm //

    Ito mas credible survey…. Mara Clara, Imortal, Mutya…. triple treat from abs cbn. galing ng Imortal, superb talaga.

  47. ITO ANG TUNAY! // February 15, 2011 at 7:50 pm //

    Osorio noted that ABS-CBN’s top raters are all network-produced programs such as “Mara Clara,” “Mutya,” and “Imortal,” while GMA’s top raters are either produced by a blocktimer or a canned Korean series.

    For Balance Luzon, ABS-CBN obtained a 39% audience share, which was higher than GMA’s 35%.

    More than half of the homes in Southern Luzon tuned in to ABS-CBN (56%) than GMA (25%).

    In the Visayas, the number of Kapamilya homes was more than twice the number of Kapuso homes. 53% of the homes in the Visayas watched ABS-CBN shows while only 24% watched GMA.

    In Mindanao, almost six out of ten homes watched ABS-CBN (55%) compared to only 19% watching GMA.

    -KRM LATEST SURVEY

  48. mike // February 15, 2011 at 7:50 pm //

    nice one…ABS aq cmula noon hanngang ngayon…may quality ang shows…

  49. wew // February 15, 2011 at 7:49 pm //

    proud to be a fan of ABS-CBN…

  50. ITO ANG TUNAY! // February 15, 2011 at 7:49 pm //

    Osorio noted that ABS-CBN’s top raters are all network-produced programs such as “Mara Clara,” “Mutya,” and “Imortal,” while GMA’s top raters are either produced by a blocktimer or a canned Korean series.

    For Balance Luzon, ABS-CBN obtained a 39% audience share, which was higher than GMA’s 35%.

    More than half of the homes in Southern Luzon tuned in to ABS-CBN (56%) than GMA (25%).

    In the Visayas, the number of Kapamilya homes was more than twice the number of Kapuso homes. 53% of the homes in the Visayas watched ABS-CBN shows while only 24% watched GMA.

    In Mindanao, almost six out of ten homes watched ABS-CBN (55%) compared to only 19% watching GMA.

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