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ABS-CBN Wins National TV Ratings Year-to-Date

ABS-CBN Corporation, the country’s largest multimedia conglomerate, continues its winning streak since the start of 2011 with its locally-produced primetime programs leading the nationwide ratings.

According to Kantar Media/TNS, ABS-CBN led primetime TV with an average audience share of 40 percent or nine points higher than GMA’s 31 percent and TV5’s 16 percent for the period of Jan 1 to Feb 14.

Kantar Media/TNS data also show that ABS-CBN obtained a bigger average audience share of 36 percent for the same period (Jan 1 to Feb 14), which is higher than GMA’s 34 percent and TV5’s 13 percent.

According to ABS-CBN Corporate Communications head Bong Osorio, ABS-CBN primetime shows are doing so well that its drama series “Mara Clara” has wrestled the Mega Manila leadership from GMA on primetime.

Osorio noted that ABS-CBN’s top raters are all network-produced programs such as “Mara Clara,” “Mutya,” and “Imortal,” while GMA’s top raters are either produced by a blocktimer or a canned Korean series.

“ABS-CBN remains to be the national leader year-to-date (Jan 1 to Feb 14) without excluding some days based on the Kantar Media/TNS ratings data,” he said.

For the month of January 2010, ABS-CBN led in the national, balance Luzon, southern Luzon, Visayas, and Mindanao TV ratings.

For Balance Luzon, ABS-CBN obtained a 39% audience share, which was higher than GMA’s 35%.

More than half of the homes in Southern Luzon tuned in to ABS-CBN (56%) than GMA (25%).

In the Visayas, the number of Kapamilya homes was more than twice the number of Kapuso homes. 53% of the homes in the Visayas watched ABS-CBN shows while only 24% watched GMA.

In Mindanao, almost six out of ten homes watched ABS-CBN (55%) compared to only 19% watching GMA.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

18 Comments on ABS-CBN Wins National TV Ratings Year-to-Date

  1. ano b tlga totoo?agb o Kantar?

  2. Yan ang totoong ratings mapa Luzon, Visayas at Mindanao meron silang data. ang AGB pawang mega mainla pati peoples rating ang ibig sabihin mandadaya talaga. Ningnan yong percentage nila napakababa parang nag compute ng last two.

  3. losseer talaga ang mga kapuso network… gooo kapamilya kayo talaga ang number one

  4. IMORTAL teleserye of the century talaga // February 28, 2011 at 4:14 pm //

    bongga talaga ang imortal ang galing nilang lahat imortal rocks the whole philippines yan ang totoo!!!!!!

  5. IMORTAL is better than best // February 28, 2011 at 12:14 pm //

    Imortal the best parin hanggang ngayon super pang world class talaga astig sa ganda super galing sa acting pang hollywood ang level ng IMORTAL ito ang totoong number 1 sa buong visayas at mindanao yan ang totoo.!!

  6. KANTAR results pro for ABS-CBN while AGB results pro for GMA… well i just go to the credibility of Kantar and AGB, medyo angat ang AGB sa tinagal nila while Kantar is newly named (why?)

  7. Kantar Media/TNS data also show that ABS-CBN obtained a bigger average audience share of 36 percent for the same period (Jan 1 to Feb 14), which is higher than GMA’s 34 percent and TV5’s 13 percent. congrats kapamilya

  8. loser talaga ang GMA , hindi lang mandaraya kundi manloloko din ….

  9. hello GMA!
    wag nga kayo mgsinungaling n kau ang panalo..
    ads plang wlang wla na kau no..
    mas mdami pdin ang pwersa ng abs kesa sa inyo..

    ang abs cbn may : studio 23,velvet, cinema 1,may publishing group, may sports, may news channel na sosyal..
    gma may : qtv 11 este news tv na pla..

    gaya gaya..!
    kung mataas ang ratings nyo,kawawa ang tao..puo kakornihang entertainment ang mpapanuod sa inyo..bka mging cheap lhat ng tao..
    gugunaw na ang mundo pg ngyri un..
    kaya mADLANG PIPOL wg kaung papayag..
    mga laos na artista..
    wlang sponsors na mdami..
    wlang retainable na artista..
    pinipilt lhat!
    plitan dapat ang boss ng entertainment..boba kc..
    pati c charice kawawa pg mpunta sa inyo..

    tsk.tsk.

    pity u gma!

  10. for more info po.nandadaya ang gma sa ratings para sa hindi nakakaalam.the kantar media was comply to investagate the ratings.

  11. i was thinking kung bakit nagawa ng agb nielsen na dayain ang ratings para maging mataas ang rating ng gma.so now alam na natin na ang abs-cbn ang #1 network in the country.

  12. yung mga kapuso dyan na palusot pa..at humahanap pa ng dahilan para manalo..so sad to say that wala na kayong magagawa..mga loser na kayo..

  13. abs cbn rocks

    bida best kapmilya

  14. guys panu bayan from 40 naging 36 ang abs taz ang gma
    from 31 to 34!!!!
    nakakasindak to..

  15. According to Kantar Media/TNS, ABS-CBN led primetime TV with an average audience share of 40 percent or nine points higher than GMA’s 31 percent and TV5’s 16 percent for the period of Jan 1 to Feb 14.

    “ABS-CBN remains to be the national leader year-to-date (Jan 1 to Feb 14) without excluding some days based on the Kantar Media/TNS ratings data,” he
    For Balance Luzon, ABS-CBN obtained a 39% audience share, which was higher than GMA’s 35%.

    guys panu bayan from 40 naging 36 ang abs taz ang gma
    from 31 to 34!!!!
    nakakasindak to..

  16. we love kapamilya

  17. go kapamilya
    gma mga mandadaya kayo……….

  18. go kapamilya
    love u kapamilya

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