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ABS-CBN Wins Four Araw Awards (UPDATED)

Posted on January 20, 2011 by cd // 69 Comments

"Boto Mo, i-Patrol Mo" TV plug wins top award at the recently concluded Araw Values Advertising Awards.

ABS-CBN Corporation bagged a total of four awards at the recent Araw Values Advertising Awards, including the highest Platinum award for its Boto Mo, i-Patrol Mo “Instrumento” advertising campaign.

The “Instrumento” ad, which was created to encourage Filipinos to get involved in the 2010 presidential elections, features ordinary citizens closely monitoring their surroundings, and reporting election anomalies. It was recognized for encouraging people to do their share in ensuring a clean and honest election.

Apart from winning the top award, ABS-CBN also won three out of the six gold Araw Awards. The 2009 Christmas station ID, “Bro Ikaw ang Star ng Pasko”, won for instilling the value of love of God, and recognizing Him as the true source of blessings. The ad featured Filipinos helping each other recover from the devastation of the storm Ondoy.

“Bagong Simula”, which was created for the company’s advocacy campaign BayaniJuan, was recognized for encouraging Filipinos to help each other towards a fresh start for the country. The “Tipid Tubig” radio ad was recognized for promoting the preservation of the environment.

ABS-CBN winning entries bested close to a hundred entries in the Advocacy Communication category.

A biennial awards program of the Advertising Foundation of the Philippines, the Araw Awards centered on the seven cornerstone values: love of God and respect for religious beliefs; commitment to truth, honesty and justice; love of country and respect for national customs and traditions; reverence for family, unity and inviolability of marriage; respect and care for human life and dignity and the rights of all; respect for law and authority and the promotion of self discipline; and concern and preservation of the environment.

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50 Comments on ABS-CBN Wins Four Araw Awards (UPDATED)

  1. prince // January 21, 2011 at 8:44 am //

    tumahimik nlang kau mga kapugo..tlaga laos ang station nyo……kapamilya always the best,,,,,

  2. Bella01 // January 21, 2011 at 2:24 am //

    Angel grew as an artist when she moved to abs. She chose to wait for a big project n tlgang pinagisipan hnd ung bsta bsta lng. Dmi nga nyanh projects nun s kbila pro wla nmn recognition or awards. nging ganap n actress since lumipat sya. Cnasabi ng kpuso n Laos na sya only bcuz they believe n dhil lagi nkkita s tv, mgaling na actress. In angel’s case she chose to improve as an artist but still remained grounded & humble. Wla ngrreklamo s ugali nya except for mga bitter kapuso. Go Imortal! 🙂

  3. LaLa // January 21, 2011 at 2:05 am //

    si MR lng ang star ng GME..tpos ung iba starlet tlga. Sa ABS ang daming pinagpipilian!! grabe kya ung mga iba d n mkasingit. mgaling kc abs na mgtrain ng artista nila. They’re very disciplined. D kgya s gme hinahayaan nila mging rude at palengkera mga artists kgya ni MR at CB..pero wla n s lugar. they need to discipline their artists. Dhil b sikat pwd n nila gawin ang gusto nila?

  4. ABS-CBN is the best!! // January 21, 2011 at 2:00 am //

    ABS-CBN is the best tlga khit noon pa! wla nmn ginawa ang GME kundi manggaya..Kapansin pansin nmn kc. Nung sumikat c Xyriel Manabat nghanap din cla ng batang babae..halatang halata Kung cno ang nangunguna..Showtime ng ABS ginaya ng diz iz it. Hayy..

  5. Imortal is the best! // January 21, 2011 at 1:55 am //

    Imortal tlga pinaguusapan ng lahat ng tao!! grabe, sobrang ganda! Lia + Mateo = <3 hehe usapan sa mga trabaho, school, at s bahay ang Imortal! yan ay hnd mabibili kelan man. Imortal is the best! Proof = people are hooked on the show 🙂

  6. Imortalo Fantaseryeng Talo sa Kantar Talo sa AGB! Certified LAOS na si Angel! Endless Love Late Night Pero Nagbreak ng Ratings History both AGB and Kantar! // January 20, 2011 at 11:36 pm //

    Bakit naman maiinggit sa pinakamadayang istasyon e GMA New York Festivals at Peabody Awards ang citations hahaha!

  7. mga KAPOORSO, wag ng magpaka-BITTER // January 20, 2011 at 10:31 pm //

    enough na yang kakapintas nyo, halatang halatang INGGIT NA INGGIT KAYO EH! bleh bleh bleh bleh bleh. lol

  8. kapupo mo. // January 20, 2011 at 8:53 pm //

    wag na patulan ang mga bobong kanguso!…hahaha! bitter talaga..congrats kapamilya! the best talaga pag ABS-CBN.

  9. kitkit // January 20, 2011 at 8:20 pm //

    anonymous no.33, ang bobo bobo mo talaga, mga advertisers mapa uto sa may-ari ng isang network na sinusukat nila ang kredibilidad? kung kayo siguro magpapadala kayo sa noodles at sardinas

  10. Natawa Ako Sa Ad ng Araw Awards About Their Winners sa Phil Star! Sa Ilalim BROUGHT TO U BY ABS-CBN, KBP ETC HAHA! KAYA PALA! // January 20, 2011 at 8:14 pm //

    Araw Awards board composed of KBP people na iniwan ng GMA for being biased sa ABS. And madaming ad agencies affiliated sa ABS kaya madami endorsers na ABS stars at nananalong ABS ads.

  11. i'm proud to be filipino // January 20, 2011 at 7:38 pm //

    congrats again kapamilya at sana hindi kayo magsawa sa pagbibigay inspirasyon sa lahat ng masang pilipino at ngayon nagpapasalamat din kami sainyo ng sobrang sobra at alam kong mas marami kayong naitulong samin ty po!

  12. kapamilya ruled // January 20, 2011 at 2:23 pm //

    congrats kapamilya

  13. loko // January 20, 2011 at 2:15 pm //

    to 33

    hndi kailangang magbayad ng abs-cbn kasi kitang kita nman ang advocacy ng abs-cbn bantay bata! takbo para sa ilog pasig para sa ondoy!at kung anu anu pang charity! station id ng abs-cbn ganda ng msg hndi tanga ang mga pilipino kau lng mga kanguso ang tanga! mas may naitutulong pa nga ang abs-cbn kaysa sa goberno ng pilipinas! hahaha.. puro pantasya kasi alam ng gma kanguso kya ayan! at pati sa loob ng gma naglolokohan ang dumi ng palakaran! dami daw ghost employee nawawalan ng pera! hndi nlang aminin na wala tlga! hahaha.. talo! puro press release kasinungalingan

  14. loko // January 20, 2011 at 2:09 pm //

    to 32

    at klan nman napagdaanan ng gma yan? tfc nga 1993 pa meron na ang gma ngaun lang pinagdadaanan movies nga 1993 plang nakagawa na ang abs-cbn gma nahuli kukunti pa naproproduced na movie! hahaha.. star records nga noon pang early 90’s gma nito lng! hahaha.. starstudio magazines nga 15 yrs na gma wala pa ata! hahaha.. 1st ever teleserye nga pinauso ng abs-cbn sunod lng gma kanguso! 1st koreanovela 1st fantaserye! hahaha.. mga kanguso tlga kahit klan talunan kau! hahaha..

  15. imortal // January 20, 2011 at 1:56 pm //

    imortal teleserye of the century astig galing talaga

  17. kikay // January 20, 2011 at 1:37 pm //

    kaya pala lang award ang GME kasi d tinagap yong sardinas at noodles nila ng Araw Values Advertising Awards….sabi ng mga advertiser ano kami pangkamuning at squatter lang dahhhhhhhhhhh…mga sosing kaya kami!!!ewwwwwwww gmeeeeeeeeeeewwwwwwww

  18. Anonymous // January 20, 2011 at 12:45 pm //

    balita ko binili daw ni lopez ang awards as usual dinaan sa pera haha

  19. Anonymous // January 20, 2011 at 12:45 pm //

    napagdaanan na to ng GMA, nagun pa lang maranasan ng abscbn hahah poor abscbn haha

  20. mestisa // January 20, 2011 at 12:27 pm //

    CONGRATS KAPAMILYA! WE ARE REALLY PROUD OF YOU…WE ARE PROUD TO BE KAPAMILYA!!!

  21. loko // January 20, 2011 at 11:43 am //

    to 28

    eh ang mga kanguso anu? kung mga artista nga ng gma kanguso palengkera na… kau pa kayang mga fans!! hahaha.. peace!

  22. xiahaqi // January 20, 2011 at 11:41 am //

    …wELL, mGkK-aWard din nMn uNg GMA, pWeDe uNg BUnganG aRaw aWrDs!

  23. hmmm // January 20, 2011 at 11:40 am //

    mga palengkera ang mga kapamilya fans. hahaha sa totoo lang :))

  24. loko // January 20, 2011 at 11:30 am //

    grabe!! mga kapamilya stars sobrang dinumog sa cebu! as in hndi mahulugang karayom! parang dagat sa tao! pero mga kanguso stars nilangaw!! hahaha.. kita nyo ba un mga kanguso sa pp inulan cla hahaha… mga kapilya stars kahit may bagyo dudumugin!! ganyan kasikat ang mga kapamilya stars hndi lng isa dlawa o tatlo! ang dami as in kahit magbilangan tau mga kanguso!

  25. loko // January 20, 2011 at 11:27 am //

    congrats kapamilya!! sa mga ADVERTISERS na mismo nagawad ng awards na yan mga kanguso kya hwag na kau umangal! ratings ng kanguso network sori kau lang naniniwala jan pero mga advertisers hndi! hahahaaha.. wawa mga kanguso inggit nanaman! about peabody awards na yan! documentary ba mga kanguso mabuti pa nga ilagay nyo sa telebabad nyo documentary! hahahaha..

  26. GME LUBOG NETWORK...baon sa utang na 2.8billion php. wala ng ADS puro plugging nalang ang GME..wala ng ADS...lubog network..nilayasan ng advertisers..ABS-CBN daming ADS..go count sa ADS kasuso // January 20, 2011 at 10:57 am //

    WAPAK! PALONG PALO ANG ADS NG ABS-CBN

    GME wala ng ADS..nilayasan ng mga ADVERTISERS..puro hype at mind conditioning lang ang alam..

    GME puro plugging nalang ng mga basura shows nila

    overall panalo pa rin ang ABS-CBN…go go go..

    go go go ABS-CBN..

    the DOMINATION CONTINUES!!

  27. jun // January 20, 2011 at 10:32 am //

    CONGRATS KAPAMILYA… HAKOT NA NAMAN KAYO MGA AWARD..

  28. www.retokado.weebly . com // January 20, 2011 at 10:01 am //

    Congrats Kapamilya! RETOKADO KAPAMILYA STARS: zanjoe, piolo, kim, christine reyes, christian b., yeng, erich, angel, gretchen???SHOCKING REVELATIONS.

  29. iloveKAPUSO // January 20, 2011 at 9:51 am //

    @14- ratings na hindi reliable?? hello! just take a look at YOUR KANTAR RATINGS! GMA’s afternoon shows blongs to top3 while GMA Telebabad has been a tough competitor of Primetime Bida.. Unti na lang agwat nila oh!

  30. weeeeeeh....D NGA!!?? // January 20, 2011 at 9:18 am //

    CONGRATS KAPAMILYA!!! PROUD TO BE A KAPAMILYA!

  31. Duavit // January 20, 2011 at 9:17 am //

    Congrats ABS, very well deserved

  32. pol // January 20, 2011 at 8:31 am //

    congrats Kapamilya.

  33. 5out of 6 gold.. // January 20, 2011 at 8:22 am //

    Kabobo, riot na naman ba 2?

  34. Mga bobo jan sasabihin na namAng bayarang award to..Haizt! // January 20, 2011 at 8:20 am //

    ABS-CBN winning entries bested close to a HUNDRED entries in the Advocacy Communication category.

  35. call center agent // January 20, 2011 at 6:15 am //

    wow! congrats for bagging 5 awards from one of the most credible award-giving bodies locally!

  36. Anonymous // January 20, 2011 at 5:43 am //

    congrats kapamilya!

  37. ABS CBN RULE // January 20, 2011 at 5:30 am //

    At least real awards ang natatanggap ng ABS CBN..hindi yung ratings na hindi naman reliable..ehehehhe…

    COngrats ABS CBN….

  38. Anonymous // January 20, 2011 at 5:10 am //

    cheap award na naman!!! kelan ba cla magkakaron ng award sa ibang bansa??!!! anong petsa na… PEABODY para sa parangal sa mga documentary at broadcasting ala pa cla??? halerrrr ang gma may dalawa na…bawe na lang keo nexttym kung meron pa…

  39. Anonymous // January 20, 2011 at 5:10 am //

    cheap award na naman!!! kelan ba cla magkakaron ng award sa ibang bansa??!!! anong petsa na… PEABODY para sa parangal sa mga documentary at broadcasting ala pa cla??? halerrrr ang gma may dalawa na…bawe na lang keo nexttym kung meron pa…

  40. @10 // January 20, 2011 at 3:35 am //

    di nga? at bakit?

  41. tutuk 5 // January 20, 2011 at 3:28 am //

    tv 5 rules…

  42. kapussy // January 20, 2011 at 2:22 am //

    meron din sa gme;;;;;;buwan award…..ayaw nila sa araw kasi

  43. marian R - ang alam gawin ng gma, ay gumawa ng shows na bakla, pagbabakla at kabaklaan, how stupid. // January 20, 2011 at 2:04 am //

    to gma, bawi na lang ulit kayo sa ratings

  44. dark_alley // January 20, 2011 at 2:01 am //

    Congratz…. kapamilya.. Given n talaga pag gawang ABS CBN may taste at quality… kaya narerecognized!!! GOOD JOB to people behind this!!!!! Keep it up!!! PARTY!!! PARTY!!

  45. samo // January 20, 2011 at 1:46 am //

    @2

    bakit? di mo ba napansin na pag may award ang ABS sasabihin ng mga kapuso na pang Pinas lang ang ABS samantalang sila pang international? Peabody etc.,etc?

  46. alex g // January 20, 2011 at 1:10 am //

    dadaanin na naman ng gma sa ratings? pambawi?

  47. alex g - Did you know that GMA-7 was always the first channel that Signs-Off the TV? (to see is to believe) // January 20, 2011 at 1:08 am //

    wawa naman, wala na nga commecials, wala pa maipalabas.

  48. ricsky's english & grammar books for idiot & moron learnings... // January 20, 2011 at 1:07 am //

    available na po

  49. Anonymous // January 20, 2011 at 1:01 am //

    kasi kahit ikaw mismo iniesmol mo eh…. Akalain mo naiisip mo ung ganun!!

  50. samo // January 20, 2011 at 12:54 am //

    esmolin na naman to ng mga kapuso dahil local award..pustahan tayo..haha

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