Viral Video: Heineken The Entrance
The Entrance, a 90-second cinematic masterpiece, kicks off Heineken’s latest global brand campaign. The film’s hero demonstrates the ultimate party entrance by charming his way past a gun-wielding oilman, a Russian canary, and a kung fu assassin, before getting his flute out on stage with the smoking-hot lead singer of the Asteroids Galaxy Tour; the Danish band’s latest single, The Golden Age, provides the sizzling backing track to the film.
The film was rehearsed and shot over a week in a palace near Barcelona, with more than 100 actors playing a part in the blockbuster. The Entrance execution includes 12 additional online teasers that reveal the secret back-stories of key characters in the film. They include Kung Fu Comeback, Heineken Duet and the classic, Big in Wonderland , featuring a couple of basketball players who take their training to the next level.
Heineken’s new campaign will see the release of similarly intriguing films over the next few months. In the meantime, if you’re after some tips on how to nail your next entrance, watch the film and explore the hidden stories of its characters at Facebook.com/Heineken.
* No canaries were harmed during the making of the film.
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