Bring out the party animal in you and get ready for the biggest anniversary concert of the year as MYX, the country’s No. 1 music authority celebrates 10 years of love, 10 years of fun and 10 years of great music with “I ♥ MYX” this November 18, 2010, SM Mall Of Asia, Concert Grounds.

With lots of upcoming surprises, MYX, which revolutionizes not only foreign but also the contemporary Filipino music scene is proud to present its 10th year of providing the Philippines the hottest music videos of all genres from all over the world.

MYX, today’s leading music channel began in November of the new millennium with test broadcasts on Studio 23. Just after two months, it had a full music block on the same UHF channel, playing music for a more sophisticated crowd. In 2002, MYX fused with Vid-Ok karaoke channel to become a 24/7 cable network. MYX, then began to be appealing not only to the classy audience but also to a larger and broader market segments.

With the new direction it took, MYX immediately captivated the hearts of Filipino music lovers of all ages from all walks of life. It eventually became the No. 1 music authority in Luzon, Visayas and Mindanao .

Thanks to the lyrics put on every music video, MYX is one-of-a-kind. Anyone can now sing along to their favorite tunes from the MYX hit charts. “Your Choice. Your Music.”

MYX also gave birth to the fresh and bubbly VJs, who later became entertainment industry’s most celebrated faces. MYX icons include VJs Luis Manzano, Nikki Gil, Iya Villania, Heart Evangelista and Geoff Eigenman. Careers of present generation’s biggest music acts like Sarah Geronimo, Christian Bautista, Nina, M.Y.M.P.,Sponge Cola, Kamikazee and 6cyclemind also jumpstarted through MYX. The tag “First seen on MYX” came into being.

MYX is proven to uplift Original Pinoy Music (OPM). In fact, it was within the decade of MYX where the peak production of local music videos increased as it provided a venue for OPM artists whether mainstream or indie to perform their best in programs like MYX Live and MYX Bandarito

To showcase more of the country’s best artists, MYX Mo! 2010 the biggest OPM concert and most awaited event of MYX each year are set to entertain music fanatics and fellow Filipinos as various artists join together to celebrate Filipino music. In this year’s celebration, various artists from different genres including well-known OPM artists and bands like Chicosci, Kjwan, Spongecola, Callalily, Imago, Rivermaya and a lot more. Pop rock princess Yeng Constantino, singer-songwriter Ogie Alcasid, Noel Cabangon, Kitchie Nadal and Barbie Almalbis, plus acoustic singers Nyoy Volante and Jimmy Bondoc will also be there to join the celebration of Pinoy music.

To be seated in the gold section of this much-awaited anniversary concert, just purchase the limited edition “I ♥ MYX” shirts worth P399.75, available at SM Department Stores nationwide. Shirts for the silver section is only P299.75. For those who would like to avail of the bronze tickets, just grab a copy of the Myx magazine anniversary issue, available in all 7-eleven outlets.

This year, catch MYX as it gives offers more exciting events in celebration of decade-long regime in the music world.