Breaking

ABS-CBN Wins August National TV Ratings

The Kapamilya network dominated Kantar Media TV Ratings for August 2010.

Filipino viewers preferred to get stranded in the island of “Noah” than in an undisclosed island where the castaways of “Survivor Philippines: Celebrity Edition” stayed as shown in the national TV ratings data provided by Kantar Media, wherein the Piolo Pascual and Zaijian fantasy series topped nationwide TV ratings for August 2010 with an average of 35.9% against its rival’s 27.1%.

The supremacy of “Noah” on Philippine primetime TV was proven even on the day GMA launched its much-touted reality series as “Noah” rated 35.7% vs “Survivor”’s 27.4% last August 30 nationally.

With the continuous dominance of its programs, ABS-CBN Corporation once again maintained its lead in nationwide with an average audience share of 41% versus GMA 7’s 34%. ABS-CBN’s strong performance in August brings its year-to-date shares to a high of 44% as compared to GMA’s 32%. ABS-CBN remains unbeatable in Balance Luzon (areas in Luzon outside Mega Manila) with an average audience share of 43% vs GMA 7 with 38%

The Kapamilya Network’s runaway leadership in Visayas with 58% vs GMA7’s 25% and in Mindanao with 64% vs GMA7’s 16% also speaks volumes of its ratings dominance.

More advertisers prefer ABS-CBN as 43% of viewers with purchasing power (belonging to classes ABCD, which comprise 82% of the total urban population) watch ABS-CBN as compared to GMA with only 34%.

Nine out of the top ten programs in August belong to ABS-CBN. These were “Noah” (35.9%), “Agua Bendita” (34.1%), “TV Patrol” (33.9%), “Miss Universe” (29.4%), “Maalaala Mo Kaya” (27.2%) “Tatak ng Agimat” (26.3%), “Momay” (25.2%), Magkaribal (24.7%), and “Agimat: Elias Paniki” (24.3%).

ABS-CBN’s gateway to primetime program, “Momay” (25.2%) was noticeably doing the ‘job’ as early as 6PM as it beat GMA7’s core primetime programs “Langit sa Piling Mo” (15.4%), “Pilyang Kerubin” (21.2%), “Ilumina” (20.4%), and even the much-hyped tandem of Dingdong Dantes and Marian Rivera in “Endless Love” (19.2%).

Its AM radio also dominated the ratings. DZMM Radyo Patrol 630, the Rotary Club of Manila Journalism Awards 2010 Radio Station of the Year, topped all AM radio stations in the July 2010 Nielsen Mega Manila RAM with an audience share of 31% percent, 12 points higher than DZBB’s 19% and 13 points higher than DZRH’s 18%.

Cable TV channel DZMM TeleRadyo, on the other hand, also ruled the competition as the top cable news channel in the July 2010 Kantar Media-TNS survey for all cabled households surpassing CNN, BBC, Fox News, and Channel News Asia.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

50 Comments on ABS-CBN Wins August National TV Ratings

  1. ABS class ABCD,, GMA class DE ang viewers // September 16, 2010 at 11:36 pm //

    Laking SAMPAL sa mga kanguso..Mga POOR lang ang majority nang manunuod..Mayayaman at may purchasing power ang mga viewers nang ABS-CBN..bongacious..kaya mga adverisers nagsusumiksik sa ABS. Congrats mga kapamilya

  2. SHAINA STARLET NA POKPOK! NA STUCK ANG T-I-T-I NI LLOYDIE SA P-E-K-P-E-K NIYA! KADIRI TALAGA! // September 16, 2010 at 11:36 pm //

    flop ang HALINA sa kama! puro sex ang gusto ng pokpok na starlet NA UN!!

  3. STYLE NIYO BULOK! EVIL-S-KANTAR-LUTONG BUMBAY // September 16, 2010 at 11:33 pm //

    magic to! bagyo man o brownout ang dumating no.1 pa rin ang EVIL-S ! yan ang daya! BOBO MGA KAPAMS!

  4. SHAINA STARLET NA POKPOK! NA STUCK ANG T-I-T-I NI LLOYDIE SA P-E-K-P-E-K NIYA! KADIRI TALAGA! // September 16, 2010 at 11:31 pm //

    flop ang HALINA sa kama! puro sex ang gusto ng pokpok na starlet!

  5. Marian+Regine=anaconda // September 16, 2010 at 11:24 pm //

    wag ng bitter kaposo negro kung d kau naniniwala wag basahin ang article at wag mag comment

  6. STYLE NYO BULOK! GMA AT AGB! // September 16, 2010 at 10:38 pm //

    mas WALA yung AGB-GMA FAKE RATINGS TANDEM! MINAMAGIC!bwahahah! wala ng naniniwala! advertisers lumayas sa GMA kasi bumagsak mga kita nila! TNS na mas pinapaniwalaan di lang sa PINAS kundi sa buung mundo! bwahahha!

  7. STYLE NYO BULOK! GMA AT AGB! // September 16, 2010 at 10:31 pm //

    43
    Anonymous Says:
    September 16th, 2010 at 10:14 pm
    [-]
    WALA DIN YAAAAAAAAAAAAANN> HAHAHA
    ====================

    baka ikaw ang WALA! WALA SA SARILI!BWAHAHA1

  8. WALA DIN YAAAAAAAAAAAAANN> HAHAHA

  9. style BULOK! GMA AT AGB! // September 16, 2010 at 10:08 pm //

    musta pala kasong napakadami ng AGB NIELSEN SA BUUNG MUNDO? DAMI! RESEARCH kayo kanguso! ang TNS ni isa WALA! marami pang awards abroad, at sa kanila lumilipat from AGB! mismong AMERICAN IDOL, TNS ang naglalabas ng ratings!bwahahaha!

  10. basta tatak abs panalo,kng ta2k kaposss tlgang knakaposs…bwaaahhaahaa.. KAPAMILYA #1!!!

  11. i love ittt!!!more power kapamilya,durugin nyo pa ang kaposs network!!!go go go abs cbn d best tlga kau…

  12. PANALO KAPAMILYA // September 16, 2010 at 9:39 pm //

    NAKU MAGIINIT NA NAMAN ANG ULO NG MGA KAPUSO NITO KASI PABABA NA SILA NG PABABA HAHAHAHA. GO KAPAMILYA PANALO TAYO!!!!

  13. STYLE NYO BULOK PWE!!!!!

  14. style BULOK! GMA AT AGB! // September 16, 2010 at 8:36 pm //

    eto yung totoong ratings1 BALANCED LUZON PANALO ng malayo ang abs-cbn, pero yung urban luzon ng agb panalo daw kuno ang gma pero 2% lang, daya pa yun!bwahahah!

    musta pala kasong napakadami ng AGB NIELSEN SA BUUNG MUNDO? DAMI! RESEARCH kayo kanguso! ang TNS ni isa WALA! marami pang awards abroad, at sa kanila lumilipat from AGB! mismong AMERICAN IDOL, TNS ang naglalabas ng ratings!bwahahaha!

  15. style BULOK! GMA AT AGB! // September 16, 2010 at 8:32 pm //

    32
    ABS Bulok Says:
    September 16th, 2010 at 8:11 pm
    [-]
    natural naman sympre ang laki ng binabayad ng ABS-CBN sa Kantar MEdia Churva na yan… san ba ngaling yan at bigla na lang sumulpot hahahaha

    ==============================

    NATURAL NAGPAPASURVEY NAGBABAYAD! musta naman ang partnership ng AGB-GMA??!?! di rin ba sila nagbabayad? FYI! partnership yun may BIAS na yun! dapat manalo sa mega manila ang GMA kasi partner nga e, wag magtanga tangahan mga kanguso!

  16. STYLE NYO BULOK! GMA AT AGB! // September 16, 2010 at 8:29 pm //

    no.1 talaga ang NOAH! kapag nakadikit ang SURBABOY senyo sa NATIONAL RATINGS maniniwala ako na no.1 sila pero sa panaginip lang yun! in your dreams freak na mga kanguso!bwahahaha! LAOS ANG KANGUSO!

  17. poor purchasing power ang mga kapuso // September 16, 2010 at 8:25 pm //

    poor purchasing power ang mga kapuso ,,,

  18. poor purchasing power ang mga kapuso // September 16, 2010 at 8:23 pm //

    More advertisers prefer ABS-CBN as 43% of viewers with purchasing power (belonging to classes ABCD, which comprise 82% of the total urban population) watch ABS-CBN as compared to GMA with only 34%.

    Nine out of the top ten programs in August belong to ABS-CBN. These were “Noah” (35.9%), “Agua Bendita” (34.1%), “TV Patrol” (33.9%), “Miss Universe” (29.4%), “Maalaala Mo Kaya” (27.2%) “Tatak ng Agimat” (26.3%), “Momay” (25.2%), Magkaribal (24.7%), and “Agimat: Elias Paniki” (24.3%).

    ABS-CBN’s gateway to primetime program, “Momay” (25.2%) was noticeably doing the ‘job’ as early as 6PM as it beat GMA7’s core primetime programs “Langit sa Piling Mo” (15.4%), “Pilyang Kerubin” (21.2%), “Ilumina” (20.4%), and even the much-hyped tandem of Dingdong Dantes and Marian Rivera in “Endless Love” (19.2%).

  19. natural naman sympre ang laki ng binabayad ng ABS-CBN sa Kantar MEdia Churva na yan… san ba ngaling yan at bigla na lang sumulpot hahahaha

  20. dpat hnd n bnbgyan yang c marian ng teleserye!!!! ang sama ng ugali nyan!!!! hahaha!!!

  21. MUCH HYPED LOVETEAM DINGDONG AND MARTIN. Gusto ko statement. Hehe

  22. Congrats Kapamilya

    iiyak na ang mga Kanguso..

  23. patunay ito na tinatangkilik ng mas nakakaraming pilipino ang mga palabas ng abs-cbn dahil kahit saan ka mapadako eh pinag-uusapan ang mga shows nila.

    ung sa kabila eh balita ko hanggang kamuning area lang pinag-uusapan.

  24. kapamilyahere // September 16, 2010 at 7:17 pm //

    CGE GANITO NALANG…AYAW NYO MANIWALA?!….TRY NYO MALIBOT SA BUONG MUNDO…TRY LANG….TINGNAN NATIN!

  25. super imbento na naman ang mga kapuso!!sori kayo..tugma ito sa pulse asia at hindi gawagawa lang…

  26. gma 7 ang palubog…tfc pa lang na 3million ang subscribers vs. pinoy tv na wala pa sa 300thou hahaha…wag obobs..

  27. @Kahit Ano Pa Praise Release ng ABS—ang katotohanang maliwanag—PALUBOG na ang ABS!!!! hahahahaha Says:
    just shut up…!!!

  28. mga KAPUSOD….

    @20 at 21

    ows?? haha hwag niong ipasa ang kabahuan ng GMEEWWW sa ABS-CBN.. KITANG KITA kung papaano ng SHIFT from houshold to PEOPLE’s EKEK ang GMEEEW.. panloloko un d b?? talong talo cla sa household pero nung nagshift cla sa People’s EKEK NANALO nA! whahah so Poor kapusod! at e2 pa… UNG SURBABOY nila,, naglabas ng rating na HOUSEHOLD ah.. whah NAGBALIK-LOOB!?? matapos manalo dun MULI binalikan nila ang HOUSEHOLD? whah c’mmon kapusod…… MANLOLOKO! :))

  29. naniwala nmn kau sa pinalabas ng abs cbn corp.? dali nyo tlg maloko eh ang kantar ratings na yan pg mamay ari ng lopez family at nkisoxo dito si ms. charo santos mga tanga tlg kau haaaayz. . kitang kita nmn imposible nmn na konti lng ang nkukuha ng audien // September 16, 2010 at 6:36 pm //

    hahaah kaya ang ngpopost lng ng gnitonmg issue gling dn sa kapalmoks este kapalmilya!!! pra ipkita dn dw nla na nmber 1 cla hahah!!! mga engot !!!

  30. Kahit Ano Pa Praise Release ng ABS---ang katotohanang maliwanag---PALUBOG na ang ABS!!!! hahahahaha // September 16, 2010 at 6:26 pm //

    No.1??
    ows???
    nasaan??
    bat di maramdaman??

  31. sisa ang mga abs-cbn // September 16, 2010 at 6:26 pm //

    whatever…… kailan pa ba naging fair ang mga kantar…… eh no. 1 client sila ng abs… whahaha… isang sabi lang ng abs-cbn na no. 1 cla go, go, go….. hahaha….. wag naman kaung tanga love na love ng visayas ang gma……. eh ang mindanao lang naman ang ayaw…. isaksak nyu sa baga nyu ang mindanao…. eh ang mega manila at urban luzon sa kapuso….. bye na talga kau mga kapamilya…..

  32. ABS--No.1 daw Nationwide sabi ng TNS/KANTAR pero LUBOG SA UTANG!!! HAHAHAHAHAHA // September 16, 2010 at 6:22 pm //

    No.1 sa UTANG???? HAHAHAHAHAHAHAHAHHAHAHA

  33. Cngrats ABS

  34. KANTARanta ang ABS kc OLATS na OLATS na!! // September 16, 2010 at 6:18 pm //

    syempre–nag-iisang kliyente ng KANTAR ang ABS–alangan namang gagalitin pa–e di nawalan ito ng hanapbuhay!! HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!

  35. naniwala nmn kau sa pinalabas ng abs cbn corp.? dali nyo tlg maloko eh ang kantar ratings na yan pg mamay ari ng lopez family at nkisoxo dito si ms. charo santos mga tanga tlg kau haaaayz. . // September 16, 2010 at 6:16 pm //

    naniwala nmn kau sa pinalabas ng abs cbn corp.? dali nyo tlg maloko eh ang kantar ratings na yan pg mamay ari ng lopez family at nkisoxo dito si ms. charo santos mga tanga tlg kau haaaayz. .
    kitang kita nmn imposible nmn na konti lng ang nkukuha ng audience sharing sa mndanao at vizaya eh my nationwide nmn ang gma. . eat bulaga trudis liit at basahang gnto at nkakahbol dn nmn ang wekend primetime ng gma lalo na pg linngo!! talo ang m3 sharon at ang sundys box nyo remains its unbeatble ratings mapa mega at nation so kabaliwan ang ratings na to mga tanga tlg ang kapamilyucks!!!

  36. hoy number 12 mega manila lang ba ang lugar sa pinas? my luzon, visayas at mindanao kaya.. so kung megamanila lang basehan sige winner ang 7 pero di yun ang buong pinas!! hello, commonsense not so common anymore ba??

  37. tfc traveler // September 16, 2010 at 6:12 pm //

    patay na naman ang GMA7, magbigti na kayo…hahahah
    landslide kayo, disaster na ang GMA7..hahaha
    ito ang tunay na report at rating, dpat ganyan,

  38. KapamilyaForever // September 16, 2010 at 5:57 pm //

    TFC subscribers are now more than 1 million while GMA TV is content to have 265T customers ha ha ha.

  39. ang abs cbn ktang kta na naniniwala sa Agb rating.'Nielsen Mega Manila RAM with an audience share of 31% percent, 12 points higher than DZBB’s 19% and 13 points higher than DZRH’s 18%. // September 16, 2010 at 5:49 pm //

    waley waley tagal pinalabas.hahaha.’
    talo talaga ang abs sa Mega manila.’ booow

  40. kapamilyakapuso // September 16, 2010 at 5:48 pm //

    dapat matuwa sana ang ilang kapamilya dito dahil nangunguna sila kuno sa nationwide pero bakit kaya uunahin pa nila magcomment against gma7..hahaha

    halata tlga na di kau gaanong natutuwa sa national ratings..ireview ninyo mga unang comment jan.

  41. This is a very comprehensive report... // September 16, 2010 at 5:14 pm //

    Dapat ganito ang report.

  42. ENDLESS LOVE, ISANG MALAKING KAHIHIYAN!!!
    WELL CONGRATZ ABS. UNDISPUTEDLY NUMBER 1.

  43. Ano naman kaya ang sasabihin ng bulok na GMA 7. Sasabihin na naman nila fake ang survey. Hoy GMA, kahit 100 years pa never ninyong malalamangan ang ABS. unless na lang kung dayain nyo bayaran niyo ung AGB Nielsen na yan. Pa announce announce pa si bading na Gozon na nagre rate daw lahat ng programs nila eh di naman. para lang siguro matuwa yong mga talent nila. tinatago nila ang katotohanan

  44. Pinapanood ko ang Noah dahil kay Kristine Hermosa. Ganda nya grabe! Bagay sa kanya ang maging diwata kase sobrang pretty nya!

  45. Congrats! ABS CBN number one sa buong pilipinas luzon, visaya at mindanao pati narin sa states at iba pang bansa!

  46. PRAISE RELEASE KANTARTAR RATING! iDOL FLOP! // September 16, 2010 at 4:29 pm //

    Kokey!

  47. win nawin talaga ang KAPAMILYA.. lalo na dito sa tfc Singapore… congratz ABS-CBN

  48. Wow. Galing nang Kapamilya. // September 16, 2010 at 4:26 pm //

    ABS-CBN remains unbeatable in Balance Luzon (areas in Luzon outside Mega Manila) with an average audience share of 43% vs GMA 7 with 38%. The Kapamilya Network’s runaway leadership in Visayas with 58% vs GMA7’s 25% and in Mindanao with 64% vs GMA7’s 16%.

  49. congratulations! wagi na naman tayo

  50. Iám first..!
    Winner talga kapamilya..

1 2 3

Leave a comment

Your email address will not be published.