SM Department Store and ABS-CBN Launch Bookazine for a Cause

Beautiful moments between mother and child captured on camera.

It’s a tribute to the most important job in the world – raising and caring for a child.

SM Department Store and ABS-CBN Publishing joined forces last Saturday (August 7) at the Atrium, Mall of Asia to launch the “Special Moments” bookazine, a compilation of photographs and articles showing the tender and joyful moments between mothers and their children.

“Special Moments” is a partnership between the two companies that highlights the beautiful time in Mom’s life when she is with her little ones. Featured in the pages of the bookazine are different families that willingly gave their time, talents, and energies to share their little yet meaningful experiences.

Making their participation more special is that they also get to support the beneficiaries of this project — the kids of Bantay Bata 163, the branch of the ABS-CBN Foundation focused on protecting the rights and ensuring the bright future of children.

SM Vice President Jo Dy Juanco and ABS-CBN Publishing GENRE SALES HEAD, Mr. Philip Cu-Unjieng personally handed the donation to Bantay Bata 163 during the launch last Saturday.

Also making the event, which was hosted by Ria Tanjuatco-Trillo, extra special was Big Band Crooner Richard Poon. Poon serenaded the mothers with heartfelt renditions of classic hits “Unforegettable,” “Just the Way You Are,” and “You are the Sunshine of My Life” while pages from the bookazine were flashed on the screens.

Get to support the kids of Bantay Bata 163 while celebrating the love between mothers and children.

1 Trackbacks & Pingbacks

  1. SM Department Store and ABS-CBN Launch Bookazine for a Cause

Leave a comment

Your email address will not be published.