The 2009 list of Most and Least Trusted Personalities was based on SWS quarterly surveys conducted every February, June, September and December.
Leading the Most Trusted category are kapamilya personalities led by Korina Sanchez with an average rating of +60% (very good). Placing second to Korina is her radio partner Ted Failon who got +40% (good). Coming in third place is most powerful celebrity Willie Revillame who received +20% (moderate).
Whistle-blower Jun Lozada also got a moderate net trust rating slightly below Willie Revillame. In the middle of list are Major Ferdinand Marcelino, Sec. Reynato Puno, national artist awardee Carlo J. Caparas and presidentiable Gibo Teodoro. All of them received “neutral” trust ratings.
If there are most trusted personalities, there are also the least trusted personalities for 2009. Celebrity cosmetic surgeon Hayden Kho is the least trusted of them all with -60% which is classified as “very bad.” Joining Kho in the shame list are Department of Agriculture Undersecretary Jocelyn “Joc-joc” Bolante, and First Gentleman Jose Miguel ‘Mike’ Arroyo who also landed in the very bad category.