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Iisa Pa Lamang Tops NUTAM Ratings

After The Singing Bee and Dyesebel, Primetime NUTAM has a new leader! The ABS-CBN teleserye "Iisa Pa Lamang" registered 33.6 percent top top the primetime race nationwide for the month of November 2008.

According to the Nationwide Urban TV Audience Measurement (NUTAM) survey of AGB Nielsen, the action-packed finale of Iisa Pa Lamang last November 7, 2008 catapulted the kapamilya teleserye at no. 1 beating other NUTAM favorites like I Love Betty La Fea and Dyosa.

Heart Evangelista’s “Luna Mystika“, GMA’s latest fantaserye, captured the fourth spot nationwide behind I Love Betty La Fea. Gagambino settled for 6th place while Codename: Asero, which also ended last November were at no. 7.

Kapamilya Deal or No Deal is still the country’s favorite game show as it placed no. 8 in the primetime race. ABS-CBN’s daytime game show Pilipinas Game KNB? is at no.6 in the daytime race.

Wowowee remain the no.1 daytime program nationwide with 21.9% but following closely is the GMA soap Gaano Kadalas ang Minsan with 21.6% The distance between the two programs is merely 0.3%. Daytime third placer is another GMA soap, Una Kang Naging Akin.

In the weekend daytime race, the ABS-CBN sports special The Hit Man Vs. The Magic Man: Hatton Vs. Malignaggi captured the top spot with 28.3%. And for the first time, ABS-CBN’s longest running drama anthology Maalaala Mo Kaya topped the weekend primetime race.

Here are the Top 10 weekday and weekend programs for the month of November, based on a survey conducted by AGB Nielsen among NUTAM households:

Top Weekday Programs (Daytime)

1. Wowowee (ABS-CBN) – 21.9%

2. Gaano Kadalas Ang Minsan (GMA-7) – 21.6%

3. Una Kang Naging Akin (GMA-7) – 19.7%

4. El Cuerpo Del Deseo (ABS-CBN) – 19%

5. Carlo J. Caparas’ Pieta (ABS-CBN) – 18.4%

6. Pilipinas, Game KNB? (ABS-CBN) – 18.3%

7. Eat Bulaga! (GMA-7) – 18.2%

8. Saan Darating Ang Umaga? (GMA-7) – 17.1%

9. Daisy Siete (GMA-7) – 16%

10. Flame of Recca (GMA-7) – 13.5%

Top Weekday Programs (Primetime)

1. Iisa Pa Lamang (ABS-CBN) – 33.6%

2. Dyosa (ABS-CBN) – 32.9%

3. TV Patrol World (ABS-CBN) – 32.7%

4. Luna Mystika (GMA-7) – 30.8%

5. I Love Betty La Fea (ABS-CBN) – 30.5%

6. Carlo J. Caparas’ Gagambino (GMA-7) – 28.6%

7. Codename: Asero (GMA-7) – 27.7%

8. 24 Oras (GMA-7) – 25.5%

9. Kapamilya Deal or No Deal (ABS-CBN) – 24.9%

10. Pinoy Fear Factor (ABS-CBN) – 24.4%

Top Weekend Programs (Daytime)

1. The Hit Man Vs. The Magic Man: Hatton Vs. Malignaggi** (ABS-CBN) – 28.3%

2. Wowowee (ABS-CBN) – 21.2%

3. ASAP ’08 (ABS-CBN) – 18.2%

4. Eat Bulaga! (GMA-7) – 17.7 %

5. Cinema FPJ Da King on ABS-CBN (ABS-CBN) – 17.4%

6. Your Song (ABS-CBN) – 15.7%

7. The Buzz (ABS-CBN) – 14.9%

8. Wish Ko Lang (GMA-7) – 14.2%

9. SOP (GMA-7) – 13.5%

10. Showbiz Central (GMA-7) – 13%


Top Weekend Programs (Primetime)

1. Maalaala Mo Kaya (ABS-CBN) – 28.6%

2. Rated K (ABS-CBN) – 28.1%

3. Komiks Presents Tiny Tony (ABS-CBN) – 27.6%

4. Goin’ Bulilit (ABS-CBN) – 26.6%

5. The Singing Bee (ABS-CBN) – 26.4%

6. Bitoy’s Funniest Videos (GMA-7) – 24.3 %

7. Kapuso Mo, Jessica Soho (GMA-7) – 23.5%

8. Pinoy Fear Factor Primer** (ABS-CBN) – 23.4%

9. Kakasa Ka Ba Sa Grade 5? (GMA-7) – 22.2%

10. Family Feud (GMA-7) – 22.2%

**Special

Source: AGB Nielsen Media Research, Philippines via PEP

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