The billboard located at EDSA near Magallanes with the tagline "Only A Real Good Man Can Wear Pink" has been decoded. The highlighted letters "R" and "G" represent "Richard Gutierrez" the new endorser of Flawless' Real Gentleman Collection.

The billboard was unveiled recently with Richard Gutierrez sporting a white polo with a pink neck tie emphasizing the color “pink” as the color of Forever Flawless. According to the owners, they are making a statement that pink is also a gentleman’s color and that real men wear pink.

Other Flawless endorsers include Judy Ann Santos, Lorna Tolentino, Yasmien Kurdi and Mark Herras.