Pantene Launches ‘Dare to Be the Most Beautiful’ Contest

Pose like Ruffa Gutierrez, Gretchen Barretto, Judy Ann Santos and Claudine Barretto and win fabulous prizes including a trip to Boracay for four!

Last April 1, 2007, Pantene launched “Who are This Year’s Pantene Most Beautiful” contest to generate curiosity in who will be this year’s Pantene Most Beautiful women and the new Pantene Hair Fall Control shampoo. Short descriptions of these female celebrities were uploaded in the Pantene website. Participants were given the chance to guess the faces behind the silhouettes in order to win FREE salon-styled cuts by the country’s renowned hair experts.

On April 27, 2008, these shining women were revealed in The Buzz, followed by a press conference at the poolside of the Intercontinental Manila on April 28 where these celebrities shared their newest beauty discovery—the new Pantene Hair Fall Control shampoo. This year’s Pantene Most Beautiful women are Ruffa Gutierrez, Gretchen Barretto, Claudine Barretto and Judy Ann Santos. Pantene also launched the Pantene Council of Stylists, which comprises of the country’s most celebrated hair experts, to help women achieve the most beautiful hair.


Univers Phyto Salon by Kaizen
5th Level Rustan’s Ayala Center,
Makati City 893-5007 to 08

Jude is a graduate of the renowned Vidal Sassoon Academy in Santa Monica, California while Rose spentsix years as trainor and technical adviser for major international hair companies like L’Oreal. Both wererecently on the judging panel for Hair Asia 2007.

Greenbelt, 3rd Level
Greenbelt 1, Paseo de Roxas cor. Legaspi St., Ayala Center, Makati City, Metro Manila

He studied styling under the renowned Henri Calayag. With more than 15 years of experience, his clientsinclude Judy Ann Santos, Sarah Geronimo, Mylene Dizon, Georgina Wilson and Raymond Gutierrez andhad shows in Hong Kong, Guam and Canada.

9 Connecticut, Greenhills
705- 1375

She graduated from the Vidal Sassoon Advanced Academy in London, England for the InternationalMasters Program. Her clients include Claudine Barretto, Regine Velasquez, Sharon Cuneta and KC Concepcion.

403-1117/ 0119/ 0120

With more than 25 years of experience in styling, he trained with Toni and Guy and continues to attendworkshops in Italy and USA. He has competed in the prestigious Hair Asia Pacific competition. His clientsinclude such notables like Tessa Prieto, Bea Valez and Gloria Angara.

Razzle Dazzle
G/F Frabella 1 Condo, 109 Rada St, Legaspi Village

He has served as a judge in prestigious hair competitions like The Hair Convention in Hong Kong andHair Asia in the Philippines. He now runs 2 salons in Hong Kong and recently opened his own salon inthe Philippines, Razzle Dazzle. His clients include Zsa Zsa Padila, Francine Prieto, TJ Trinidad and beautyeditor Kinny Salas.

Henri Calayag Salon
7295888/ 09209181880

He has been in the business for 28 years. Twice awarded by Mega for best hairdresser, he studied in theMarinello School of Cosmetology. A favorite stylist of local celebrities, his clients include Ruffa Gutierrez,Kris Aquino, Dawn Zulueta, Sam Eduque, eventologist Tim Yap and Philippine St ar columnist CelineLopez.

The four lucky winners of the contest get salon-styled cuts from these hair experts for FREE. Their photos and profiles will be featured in the Pantene website.


Following the success of Who are this Year’s Pantene Most Beautiful contest, Pantene will launch another contest this June titled “Dare to be the Most Beautiful.” The main idea is to allow participants to imitatethe trademark Pantene pose of the four featured celebrities, or create their own interpretations. The objective of this contest is to pique the curiosity of the people on who will be the Pantene Most Beautiful Women of 2009. First prize winner gets a Boracay Trip Package for four; second prize winners gets a Wakeboarding Package in Lago de Oro, Calatagan, Batangas for four; and third prize winner gets a Spa Package for four.


HOW TO JOIN: To join the promo, participant/s must register by filling in all required fields in order to qualify. The entry for this contest is free. Upload a group photo of 4 (all female & preferably with long & shiny hair), interpreting your version of Pantene’s Most Beautiful pose.

WHO CAN JOIN: The contest is open to all female residents of the Philippines ages 18 to 35. Entry is for free.

HOW TO SUBMIT: Participants may submit their entries by logging in their username and password. Log in to MY ACCOUNT and go to ACCOUNT SUMMARY below your profile. Upload your photos and type in your validated CAPTION and DESCRIPTION. Press SUBMIT GROUP and it’s done.

Each entry must be submitted by only one person from the group. If more than one submits the same photo, it will be considered as one entry. Procter & Gamble Phils. is not solely responsible for lost or damaged photos submitted via mail.

DISCLAIMER: Your photos will undergo screening and approval by Procter and Gamble Phils. and will appear on the website after 24 hours.

ENTRY GUIDELINES: By submitting an entry, participants agree that their Photo conforms to the Photo Guidelines and Content Restrictions as defined below (collectively, the “Guidelines and Restrictions”) and that Procter & Gamble Phils., in its sole discretion, may disqualify any Photo and any participant from the Contest if it believes that the Photo fails to conform to the Guidelines and Restrictions.

The Photo cannot contain any unacceptable clothing or adornments, or display any commercial/corporate advertising (including but not limited to corporate logos, brand names, slogans, political, personal and religious statements) as determined by Procter & Gamble Phils.
Procter & Gamble Phils. reserves the right in their sole discretion to disqualify any entry that refers, depicts or in any way reflects negatively upon Pantene or any other person and entity and also, does not comply with these requirements or these Official Rules.
Submissions must be suitable for presentation in a public forum, in sole determination of Procter & Gamble Phils. If Procter & Gamble Phils. deems that the Photo does not comply with the Official Rules of the contest, participants’ photo will not be considered an entry.


1. The Photo submitted must not be formerly used in a promotion of any kind or previously exhibited or displayed publicly through any means; and

2. The Photo must be from a single capture with any digital or film camera; no montages, edited or composite images allowed.

Copyright: All Photos will become the exclusive property of Procter & Gamble Phils. Procter & Gamble Phils. shall have the right, but not the obligation to edit, adapt and publish any or all of the Photos, and may use them in any media whatsoever, including, but not limited to the Internet, without attribution or compensation to the entrant, the group, either of their successors or assigns, or any other entity.

JUDGING: All eligible entries will be judged by an internal committee composed of three Personnel, each from Pantene/Procter & Gamble to determine the three (3) winners.

Beautiful Hair 50%
Creative Pose 30%
Overall Impact 20%
TOTAL 100%


3rd Prize – Spa Package for 4

2nd Prize – Wakeboarding Package for 4

1st Prize – Boracay Trip Package for 4

Winners are declared by Procter & Gamble and its representatives are final. Winners will be informed via text notifications, telephone call, registered mail and email indicated on the personal information submitted.

A notification letter with prize verification instructions including claiming of prizes will be sent to the declared winners through their registered e-mail address. Winners must reply via the same e-mail address by sending the verification release form within four (4) days of notification. If no response after four (4) days, a second notification will be sent and winners will be given an additional four (4) days to respond. If they are unable to be reached directly via phone, or reply through email, she will be disqualified and an alternate will be selected. Once they are contacted via phone, they will be given another four (4) days to complete an Affidavit of Eligibility certifying that they hold all the rights to the photo they have submitted.

If declared winner fails to submit required documentation within the designated period, his/her prize will be forfeited in favor of Procter and Gamble.

The prizes may be claimed at Yehey! Corporation. 38th Discovery Center, 25 ADB Ave., Ortigas Complex, Pasig City. Mondays to Fridays, from 9:00 am to 5:00 pm, any transportation fares, taxi fares, gas, parking, meals, etc. will be shouldered by the winner.

The winners must present the following to an authorized Yehey! Corporation representative when claiming prize:

1. One (1) valid ID with complete real name, picture and correct address. Photocopies of any of the documents (i.e. birth certificate, marriage contract, SSS ID, driver’s license, school ID and/or passport).

2. Notice sent by registered mail.

Prizes shall be awarded only upon completion of entire validation process, resulting in the participant being identified as a legitimate winner.

All Procter & Gamble Phils. Dist, MediaCom, Campaigns and Grey, CaPRI, Yehey, M.A.S.A. and official media partners’ staff and employees, third party suppliers and their relatives up to the third degree of consanguinity or affinity are disqualified from joining the promo.

Procter & Gamble Phils. disclaims any liability for failure to receive or acknowledge entries arising from force majeure, including acts of God, fires, floods, wars or other disturbances, labor unrest, or other causes beyond its control.

Procter & Gamble Phils. reserves the right to amend the rules and revise the mechanics without prior notice.

Check out the submitted photos so far to give you more ideas.

Promo Period is from June 13 to July 15, 2008 so join now!

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