ABS CBN recently won a silver award in the special project category from PROMAX, a prestigious award giving body in advertising, for its television plug about the first Filipino to reach the top of Mt. Everest.

The title of the winning tv spot is “Mountaintop” and the message of the ad went: “One step for people losing courage. One step for a people underestimating themselves. One step for a people in search of respect. May 17, 2006, on top of Mt. Everest. The Filipino planted the symbol of his unsinkable spirit.”

The gold went to a tv station from Spain.

Congratulations ABS-CBN for making the world know about the Filipino’s unbreakable spirit.