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‘Be Careful with My Heart’ Paved Way for ABS-CBN to Claim Daytime Leadership

Newest primetanghali romantic-comedy TV series "Be Careful With My Heart," topbilled by Jodi Sta. Maria and Richard Yap, has successfully paved way for ABS-CBN to top daytime race (6AM to 6PM) for the entire month of July.

Based on the latest data of Kantar Media, “Be Careful With My Heart” achieved the 15th spot in the country’s top overall programs in July with an average national TV rating of 19.7%.

ABS-CBN’s hit ‘kilig-serye’ did not only top all daytime programs, including independent blocktimer “Eat Bulaga” which only got an average national TV rating of 15.8%; it even outperformed GMA’s primetime TV shows including “Kapuso Mo, Jessica Soho” (15.9%), “Luna Blanca” (15.7%), and “Makapiling Kang Muli” (14.3%).

Since it premiered last July 9, “Be Careful With My Heart” has changed the daytime viewing habit of Filipinos nationwide as it gained a new legion of fans that consistently give the show its primetime-like ratings. In fact, last July 20, the newest TV craze reached its all-time high national TV rating of 23.4%.

Continue to spread the good vibes in the morning and fall in love with the new-age fairytale of Yaya Maya (Jodi) and Mr. Lim (Richard) in “Be Careful With My Heart,” weekdays, 10:45am, before “It’s Showtime” on ABS-CBN.

For more updates, log on to www.abs-cbn.com , follow @becarefulheart on Twitter; and ‘like’ the show’s official Facebook fanpage at www.facebook.com/becarefulwithmyheartofficial .

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