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ABS-CBN Holds Pinoy Media Congress Year 6 at UST

ABS-CBN to communication students: "Listen to your audience."

Kapamilya executives led by ABS-CBN Chairman-CEO Eugenio “Gabby” Lopez III reminded over 700 communication students nationwide at the Pinoy Media Congress Year 6 held at the University of Santo Tomas last February 22 to 23 one constant and important insight on the industry: no matter what form of media you’re using, your audiences always come first.

Lopez, along with ABS-CBN’s division heads and other esteemed speakers, delivered industry tips, issue analysis, eye-opening presentations and inspiration to the delegates of the two-day event, organized yearly by the network and the Philippine Association of Communication Educators (PACE).

ABS-CBN Channel 2 Head Cory Vidanes told the students and professors that ABS-CBN always keeps in mind the needs and wants of the viewers. In fact, every program addresses a specific need, she said.

“Our noontime program provides lively and uplifting fun. Our reality programs deliver the thrill and excitement. Our talk shows and news programs keep people in the loop. Our variety shows showcase Filipino talent. Our teleseryes tell you your stories, stories of empowered individuals who overcome trials while game shows demonstrate that skill matched with strategy and luck can change people’s lives,” she explained.

ABS-CBN Creative Communications Management Head Robert Labayen, meanwhile, reminded the students to be sensitive about the feelings and sensibilities of the viewing public. “Inspire people to be their best. Don’t preach, instead touch their hearts,” he said.

Labayen then played the popular “Bro, Ikaw ang Star ng Pasko” station ID and the “Bagong Simula” music video to show how communicators can take the role of a nation’s “cheering squad” in times of distress and turmoil.

ABS-CBN Customer Business Development Head Vivian Tin also disproved the notion that media has power over the masses. She advised the students not to underestimate the public. She said, based on research, the “masa” is actually very perceptive and is able to process what is given to them by media.

She concluded by saying, “We live and die based on the choices of the viewers.”

With a theme of “Engaging People and Media Participation for Change,” there were also many presentations on the power of social media and convergence in the event. In ABS-CBN, technology like the Internet and cellphones play key roles in projects such as “Boto Mo, iPatrol Mo: Ako ang Simula” and the “No to Mining in Palawan” signature campaign, and for programs such as “Imortal,” which offers its viewers an experience beyond TV by producing webisodes.

Still, amid all the opportunities made possible by new media, the leaders of ABS-CBN told the students that their most powerful instrument is oneself. Hence, it is important that they continue learning, to not forget to listen to their audience, and to uphold integrity at work.

ABS-CBN News and Current Affairs Head Ging Reyes even reminded the aspiring journalists, “If this is the calling you choose, you should accept certain realities. Walang pera sa trabahong ito. It takes a strong character to say no to temptations.”

The delegates, all communication majors, were also treated with surprise appearances by Kapamilya artists Coco Martin, Maja Salvador, Andi Eigenmann of the teleserye “Minsan Lang Kita Iibigin” and “Happy Yipee Yehey” hosts John Estrada, Randy Santiago, Bianca Manalo, and Toni Gonzaga. Their learning experience also didn’t end inside the College of Medicine auditorium of the University of Santo Tomas as ABS-CBN also gave them a free tour of the La Mesa Eco Park and free viewing of the movie “RPG: Metanoia” at the ABS-CBN Dolphy Theater.

Next year, ABS-CBN partners with PACE again for “Pinoy Media Congress Year 7” at the Trinity University of Asia. Communication students are encouraged to participate to learn from the industry’s best.

26 Comments on ABS-CBN Holds Pinoy Media Congress Year 6 at UST

  1. Thrishchael19 // March 10, 2011 at 1:41 am //

    gosh….. I’m here sa pic….

    Go ABS-CBN…. go go go kapamilya…..

  2. grace joy bolito // March 1, 2011 at 1:07 pm //

    its a great privilege na naka-attend ako ng PMC grabe:0 soBrang nakakatuwa.. ABS-CBN number 1 talaga kayo.. thanks to PACE esp. sa mga speakers last congress, dami ko natutunan..more power.. Keep the flame burning:)

    graxia:0

  3. grabe ang asap rocks sa davao kanina february 27, 2011 ang daming tao. . ang party pilipinas lalangawin lang dun. . . hahahhahaahaa abs rocks. . .davao.. .while others tv stations asa. . .

  4. guys. . . i’m proud to be kapamilya. .inggit na naman ang mga kapuso. . hahaha it doesn’t mean na nagguess si charice sa gma, kapuso na. . .baliw. . binigyan lang ung kahilingan nila . . palibhasa walang ka class class ang gma. . kungbaga binigyan lang ng konting kulay. . meron me nkita site na ngvote ng favorite tv station. . abs ang number one . . with 183 votes, gma 98 votes and tv 5 got 13. .

    cnu wagi?
    kung sa voting nga abs ang nanalo. . gma inggit na nman plibhasa ang abs sikat ang tfc while gma tv hindi. . .malay ba nila nun. . tapos ang tv 5 kupal din pangalawa dw sa gma sila . . anu un ngkaintindihan ang gma at tv 5? anu kaya un. . .

  5. guys. . . i’m proud to be kapamilya. .inggit na naman ang mga kapuso. . hahaha it doesn’t mean na nagguess si charice sa gma kapuso na. . .baliw. . binigyan lang ung kahilingan nila . . palibhasa walang ka class class ang gma. . kungbaga binigyan lang ng konting kulay. . meron me nkita site na ngvote ng favorite tv station. . abs ang number one . . with 183 votes, gma 98 votes and tv 5 got 13. .

    cnu wagi?
    kung sa voting nga abs ang nanalo. . gma inggit na nman plibhasa ang abs sikat ang tfc while gma tv hindi. . .malay ba nila nun. . tapos ang tv 5 kupal din pangalawa dw sa gma sila . . anu un ngkaintindihan ang gma at tv 5? anu kaya un. . .

  6. saraharchuleta // February 27, 2011 at 12:01 pm //

    sarah geronimo plus david archuleta is a perfect match!

    gnada ng trailer ni sara sa catch me..i’m inlove…wow!

  7. saraharchuleta // February 27, 2011 at 12:00 pm //

    2ng mga kapuso puro inggit na naman!…

  8. Congrats Kapamilya! Ur really d best tv station here in the Phils!!!!! Keep it up! IM VERY PROUD TO BE A KAPAMILYA!!!!!

  9. Yes! Ang galing nyo talaga ABS-CBN…you are always the pioneer! Im sure gagayahin na naman kayo nang mga iba jan???????

  10. jcinjeddah.. // February 27, 2011 at 4:35 am //

    guys have you noticed the new logo of gma news 24 oras? very similar to the logo of abs.cbn’s tv patrol before. talagang totoo yung gma=Gusto Maging Abscbn..

  11. everyone.
    you are invited to attend the very first in the country..
    gma ratings congress
    … to be held at the kamuning university..
    attendees will be given grocery items such as noodles, sardines with 500 pesos in cash experience our ratings no other can achieve

  12. #1 kapamilya // February 26, 2011 at 10:18 pm //

    .,.trending topic ang pilipinas got talent…congrats:)

    love love love.,.

  13. #1 kapamilya // February 26, 2011 at 10:12 pm //

    trending topic ang pilipinas got talent…congrats:)

    love love love..

  14. WE LOVE CHARICE and thanks for being a SOLID KAPAMILYA in ABSCBN // February 26, 2011 at 8:26 pm //

    @58: “Charice got many international awards and nominations after she moved to GMA??? hahaha IN YOUR DREAMS,..CHARICE is still a KAPAMILYA, pinabigyan lang niya ng TV GUESTING ang LESS FORTUNATE(GME) para makatikim naman kayo ng INTERNATIONAL WORLDCLASS SINGER na SOLID KAPAMILYA like CHARICE…

    hahaha..natawa ako sa iyo te, nag imbento ka ng bongga!

    ____________________

  15. alex g - gma, pasimuno ng mga Tigokserye, Flopserye, Peryaserye na nakaka-BOBOng panoorin. Ngayon, Pokpokserye, trademark tlga ng gma (how stupid). // February 26, 2011 at 7:46 pm //

    Isa sa mga dahilan kung bakit mababa ang quality ng education sa Pilipinas.

  16. alex g - Did you know that gma7 was always the first channel that SIGNS-OFF the tv? No Ads, Just Commercial Pluggings. // February 26, 2011 at 7:45 pm //

    Cost Cutting kasi para sa itatayong gma news tv (ginaya na naman), taz isasara na ang qtv11 para pandagdag budget.

  17. alex g - gma, oh ayan, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & Ratings Manipulation". Mapa Ads, Awards o Movies, isinusuka na kayo. Forever TALUNAN tlga gma. // February 26, 2011 at 7:45 pm //

    Kung naging patas lang sana kayo lumaban, d kayo kayo magkakaganito.
    Tigilan na ang Pandaraya at Pandurugas para d kayo tuluyang ma-KARMA.

  18. alex g - PANIC na masyado ang gma, SELF-PROCLAIM effect ang drama. Worried na kasi d na nagre-renew mga advertisers, ala na endorsements mga artista, Flop movies, talunan pa sa Awards. Parang MVG, dinaan sa "Desperate Publicity", trademark tlga ng gma (ho // February 26, 2011 at 7:45 pm //

    Heto lang ang nag-iisang paraan ng gma para sa i-promote ang sarili, aside from Rating Manipulation (baliw).

  19. alex g - gma, walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, serbisyong totoo lang, walang bahid pulitika, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // February 26, 2011 at 7:44 pm //

    pera lang pala katapat ng gma news anchors/reporters para gumawa ng commercials, asan yung prinsipyo? (baliw).

  20. alex g - Valentines Box Office King pala ah, ni wala nga kasabay na Filipino movie eh, 17.52M in 5 days lang!? (as compared to BULONG with 52.46M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // February 26, 2011 at 7:44 pm //

    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito”.

    -lily monteverde (baliw).

  21. so?

    next pls

  22. kapamilya ruled // February 26, 2011 at 7:04 pm //

    nice one…

  23. gma superior // February 26, 2011 at 6:10 pm //

    haha
    mga plastic tong tga abs . . .

  24. gma gawa rin kayo

  25. saraharchuleta // February 26, 2011 at 1:13 pm //

    go abs!

  26. galing…. in first

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